APAC / April 2017 7 NEWS , Under the partnership, Mswipe will integrate MYPINPAD’s Software PIN Entry Solution (SPES) into its new mPOS devices to meet the mandate of the RBI (Reserve Bank of India) to increase the deployment of secure PIN enabled acceptance devices into the Indian market. Mswipe is one of the most successful and fastest growing companies in India’s payment processing industry, providing card processing and financial services to SMEs throughout more than 500 cities and towns across India. Mswipe’s mPOS devices will use touchscreen technology, secured and hardened by the MYPINPAD SPES, for the capture of cardholder PIN; removing the need for a separate PIN pad device, resulting in reduced support and manufacturing costs and an improved cardholder experience. Manish Patel, Mswipe Technologies, CEO & founder said, “as a payments processor, our priority is to make transacting easier for SMEs in India and MYPINPAD is helping us achieve this. MYPINPAD’s SPES solution allows us to produce a new generation of POS terminals that are more secure. This also brings the added benefit of reduced production costs, faster time to market and overall, enables us to improve user experience for both our merchants and their consumers.” Philip King, MYPINPAD Asia Ltd, Executive Chairman and CEO said, “we are delighted to announce our partnership with Mswipe. India is a major market with a rapidly evolving payments landscape. To ensure that the evolution and growth of mobile payments is sustainable, security is paramount. MYPINPAD and Mswipe will provide a solution that addresses the growing demand for secure mobile payment methods in a scalable, cost effective and secure environment. MYPINPAD’s product set is borne out of extensive work across the payments ecosystem to address industry security requirements for mobile payments. Our goal is to solve a broad range of digital commerce issues through the power of strong, secure multi-factor authentication including, but not limited to, the use of our patented PIN entry solution. Mswipe will build a next-generation card acceptance platform for POS transactions in India that will play a key role in creating a safer payments environment for secure mobile transactions. We are delighted to work with Mswipe and look forward to a long and successful partnership.” For more information about MYPINPAD please visit mypinpad.com and www.mswipe.com To gain a competitive advantage and market share, contact center solution vendors should actively roll out and push their cloud contact center services in alliance with global and regional telecommunication companies. “Avaya, Genesys, Verint Systems, NICE Systems, and Cisco strategically offer omnichannel customer experience (CX) to attract business across end-user segments,” said Frost & Sullivan Digital transformation industry analyst, Shuishan Lu. “A richer CX is a significant differentiator. For future revenues, vendors should look toward harnessing the increased integration of Web real-time communications, video, and artificial intelligence with contact center systems and infrastructure.” Asia-Pacific Contact Center Applications Market is a part of Frost & Sullivan’s Customer Contact Growth Partnership Service program. The study points out that customer behavior analytics, the optimisation of operating efficiency, and the enhancement of customer retention are three major targets for the Asia-Pacific contact center industry. The region’s contact center applications market size is expected to grow from $655.4 million in 2015 to reach $790.9 million by 2022, at a compound annual growth rate of 2.7%. The continuous improvement of telecommunication services and Internet Protocol (IP) infrastructure in Southeast Asian markets bodes well for organisations to establish their contact center infrastructure and bring greenfield MYPINPAD Asia Partners with Mswipe to Bring Next Generation POS Devices to India The emergence of enhanced customer experience (CX), replacement of legacy systems, upgrade of existing solution portfolios, and increasing focus on the optimisation of contact center operations are factors driving growth in the Asia-Pacific contact center applicationmarket according to research fromFrost & Sullivan. N opportunities to the region. Other regional developments include: • Growing markets such as China, India, Indonesia, Malaysia, the Philippines, Thailand and Vietnam can capture opportunities in hospitality, retail, and outsourcing sectors where many organisations are looking to scale up the size of their existing contact center infrastructure. • Legacy systems and continuing upgrades will sustain growth in mature markets such as Australia, New Zealand, Japan, South Korea, Hong Kong, Taiwan, and Singapore. The transformation from inbound call center to full-media customer engagement center will steadily drive the adoption of workforce management and analytics applications. • In Australia, leading vendors benefit from their established customer base that helps generate a major proportion of revenue through contract renewals and regular upgrades. • In India, a rise in demand from end customers for fast and responsive services has caused an increase in the adoption of cloud-based centers. “Contact center vendors need to find a way to tap greenfield opportunities while still catering to their large installed base of premise products,” observed Lu. “Vendors that look toward investing in customer-contact optimisation and superior customer experience through major channels of customer interaction, such as social media, self-service, and mobile applications, are expected to grow.” MYPINPAD Asia, an enabler of secure multi-factor authentication for touchscreen devices such as smartphones and tablets, has announced a new partnership withMswipe, India’s largest independent mobile POS merchant acquirer & network.
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