Australian CEO Excellence Awards 2024| 11 Jul24227 Created in the hopes of giving the people of Brisbane a little boost to their internal and external wellness, KAILO is a beautiful brand that has spent its years championing luxury through an array of thoughtful and functional products. Backed by science, and enhanced by love, its nutrition and skin selection encourages users to indulge in self-care, without having to drastically disrupt their daily flow. Right at the centre of KAILO, however, is where the magic of the brand was brought to life – a wonderful woman named Kristy Morris. Working alongside co-founder Kath Merlo, Kristy has broken the mould in ways the industry may never have expected, and we’re eager to explore how she did so below. Comprised of the two sister brands KAILO Wellness Medispa and KAILO Nutrition, KAILO is a visionary business that exists to empower Australia’s wellness enthusiasts through a range of nutritional superblends and skincare treatments. Labelled a ‘holistic approach in a luxury setting’ KAILO consistently goes one step further to provide the necessary products needed to elevate one’s wellbeing. Whether you’re suffering from sleep disruptions, or are looking to balance your gut health to reap the benefits doing so brings, KAILO has an assortment of superblends that, when integrated into one’s diet, are able to completely change how your daily life pans out. In doing so, KAILO has quickly become a brand synonymous with luxury wellness. Since it embarked on its ongoing pursuit of improving the lives of people across Australia, the brand has only grown, both in terms of strength and presence. Now, it’s recognised by casual customers and connoisseurs alike for its ability to drastically improve the day-to-day lives of all types of people. This ultimately stems from one crucial element – the resilience of founder and CEO Kristy Morris. Accompanied by her team of 48 exceptional specialists, Kristy is able to continuously develop new and inspired products that are guaranteed to elevate the wellness journey of any customer. To truly understand just how this determination manifested throughout the years, we must turn our attention to Kristy’s previous experiences. Initially, Kristy had found herself excelling in operations and HR roles, granting her invaluable knowledge and – arguably most importantly – connections that would serve her exceptionally well in the years to come. One connection in particular stands out among the rest, being the one she forged with none other than her co-founder Kath Merlo. Both women recognised that, while by no means a straightforward task, Australia needed someone to take the plunge and create a luxury wellness brand that focused on what really matters. In response, the pair teamed up to create KAILO, which has quickly become a worldwide hit in the beauty realm. From the beginning of its story to the chapters it’s writing in the present day, KAILO has been an inclusive entity that’s reflective of its CEO’s passion and dedication. Kristy implements a team-focused attitude into her style of leadership, enabling her to combine the strengths of her people to create something truly special. After all, KAILO is a brand that exists for the people, and Kristy is motivated by this attribute to uplift her team at every opportunity. In doing so, both her and her staff are granted the tools required to develop meaningful products that are specifically crafted to exceed limitations and surpass expectations. Truly, Kristy Morris is an outstanding woman who, as opposed to letting herself fall prey to the intimidation of starting up a luxury wellness brand in such a competitive landscape, inspired both herself and her community to pursue a better tomorrow. The result is, of course, the ever-loved KAILO – a brand whose impact is measured in the lives of those it has touched since its creation. KAILO has become many customers’ solution to their everyday health and wellness concerns, allowing them to get back on track without interruption. Thanks to Kristy, the world has access to a luxury wellness brand unlike any other, and it’s for this very reason that APAC Insider is delighted to honour her as an award-winning woman and CEO alike. Contact: Kristy Morris Company: KAILO Web Address: https://www.kailo.com.au Best Luxury Wellness Brand CEO 2024: Kristy Morris
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