APAC Insider- Australian CEO Excellence Awards 2025 | 13 Once reserved for holidays and birthdays, gifting has become a year-round strategy for brands seeking loyalty. Today, payment tech is not just about transactions – it is about emotions, immediacy, and impact. WAIVPAY sits at the very heart of this evolution, a leading white-label payment platform provider of branded incentives that inspire loyalty and engagement in target audiences. The company is helmed by Scott Shields, its Chief Executive Officer who has been recognised for his prowess in the Australian CEO Excellence Awards 2025. Founded in 2010, WAIVPAY was born from a desire to pioneer payment solutions for gifting, loyalty, and rewards. For 15 years, the company has been delivering flexible solutions that change the ways in which its clients’ customers can access, gift, and redeem money – and ultimately, how they engage with the clients themselves. Operating across Australia, New Zealand, The United Kingdom and Europe, WAIVPAY serves a diverse client base, from independent shopping centres and large Tier one Grocery Retailers to banks and government bodies to corporate and SME clients seeking a self-service platform for delivering or selling rewards or gift cards. WAIVPAY offers a comprehensive suite of solutions that includes open and closed loop payment solutions, customised reward and incentive platforms, and branded gift card programs. Across its operations, the company’s bespoke products are expertly designed to integrate easily into each client’s current systems and processes – creating an effective and efficient solution tailored directly to their requirements. Scott Shields is a payment professional, possessing more than 25 years of experience in leading and developing solutions for the world’s largest businesses. An accomplished and respected executive with several years of progressive management, development, and strategy under his belt, Scott is widely recognised by his colleagues for his ability to understand the various nuances of businesses challenges and, most importantly, provide measurable value by developing pragmatic solutions to those issues. Over the years, Scott has upheld positions across a number of industries, with each role teaching him an invaluable lesson about leadership. His extensive experience spans financial services, retail, telecommunications, loyalty, and rewards and recognition products. Since embarking on his professional journey, Scott has helped major brands with the global launches of their physical and digital products and has even had an innovation patent for his work with telecommunication companies in Australia. An expert in his field, he also provides advisory services for telecommunication, loyalty, and rewards to retail businesses from around the world. As founding member of the Blackhawk Network’s ASIAPAC team, Scott held key senior roles including Head of IT and Operations and Managing Director ASIAPAC. He initially began with the company in 2007 as Head of IT and Operations, before moving to the role of VP of Technology and Operations in the ASIAPAC branch, VP of Retail for Australia and South Korea, and finally Managing Director and VP of ASIAPAC. Throughout his positions within Blackhawk Network, Scott was instrumental in building the business and supporting its expansion across the Asia-Pacific region. Today, Scott stands as the CEO of WAIVPAY. He joined the company as its Chief Operating Officer in May 2021, before rising to assume the Chief Executive Officer position in August 2023. A talented leader with strong operating experience and exceptional relationship building capabilities, Scott has earned the well-deserved support of each colleague, team member, and business partner he engages with. He utilises his operational experience to easily anticipate the needs of the market, seamlessly steering WAIVPAY towards success. For more than 25 years, Scott has demonstrated an unrivalled prowess for progression – upheld across his managerial, developmental, and strategical endeavours. He possesses a comprehensive knowledge, not only of his products and solutions, but also of the market’s landscape and what it would take to succeed within certain realms. This knowledge has been instrumental to his prosperous journey, enabling him to deliver value, trust, and peace of mind to clients, colleagues, and stakeholders alike. The Australian CEO Excellence Awards are held to celebrate the exceptional leadership and innovation that has enabled Australia to stand as a hub of excellence in a rapidly evolving world. Through this prestigious programme, we at APAC Insider hope to recognise and highlight the CEOs who are not merely leading a team but are contributing to the sustained success of Australia’s economic and societal landscape. Ever since he first entered the industry, Scott has displayed leadership, strategy, knowledge, and respect – an incomparable blend that has earned him the title of Sydney’s Digital Payment Solutions CEO of the Year 2025. Company: WAIVPAY Web Address: www.waivpay.com Digital Payment Solutions CEO of the Year 2025 (Sydney): Scott Shields c
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