APAC Insider- Australian CEO Excellence Awards 2025 | 18 Authenticity and a genuine want to help others are the key drivers behind Unify Partners Real Estate Pty Ltd, a firm for those who want to own their home or invest in property. Serving as everything from a ‘get out of rent’ card to a trusted investment partner, Unify Partners’ mission is simply to turn property aspirations into realities, fulfilling dreams and empowering clients in the process. We caught up with Jeanette Lee, the visionary founder and CEO of the firm, for more about the community of support it has nurtured across Melbourne’s property market. Buying or investing in a property should be an exciting experience and as stressfree a time as possible. Jeanette Lee prides herself on upholding this for all of her by clients by building relationships with them and ensuring they have the tools to ensure successful financial futures for themselves and the future generations of their families. Jeanette been in the real estate business since 2005 and also owns real estate agency Starhill Property in Singapore, helping investors, homebuyers to transact cross-border property transactions. She is a rare individual who has global finance, banking and real estate experiences with three real estate licences that allow her to transact in Australia, Singapore, and Malaysia. Through Unify Partners, Jeanette puts her expertise to good use by helping people to make the right decisions when it comes to their property purchases. Fuelling this is Jeanette’s belief that, with the right knowledge and an understanding of their individual circumstances, making the best decision is easy. She explained: “I am happy to do the hard work – the legwork – so that my Unify community and overseas buyers can see projects and properties through ‘my eyes’.” The knack Jeanette has for people, which has led to success as the CEO of Unify Partners, stems from a career spanning numerous industries, from finance to real estate. From her early days in sales to her roles in finance and personal banking, Jeanette has always been a customer-facing personality with a forte for networking and managing relationships. She told us: “My principle is that people will do business with those whom they like and trust, regardless of whether that person is a CEO or a sales associate.” Empathy is a crucial part of this. Unify Partners’ ability to walk in the shoes of its clients and treat every investment as if it was their own paves the way for a better service, a good experience, and a great journey. For Jeanette and the team here, it is not about what they say – it is about how they make the client feel and what they will remember. Jeanette considers the capacity to do this well to be innate within a person, and something they can nurture as they grow and evolve by experiencing new things – like Jeanette has. This ethos fuels her leadership approach, a process Jeanette described as, “listening to others to formulate a solution and help lift both staff and clients.” She continued: “Leadership is nothing without supportive staff and a community of people, so I take the approach of lifting my people up so that they find fulfilment in what they are doing.” Through this initiative, Jeanette has set the wheels in motion for the expansion of her business, working towards the ultimate aim of having channel partners in countries worldwide. However, for now, a strong start to 2025 regarding its Melbourne and Australian properties has the company in good spirits and keen to continue down this path. Jeanette is also keen on continuing to build her brand on YouTube – where she shares new project launches, apartments, and off-the-plan properties across Melbourne City and beyond. This channel represents another way that this company is doing great things for the community, with its transparency setting it apart in a market filled with unfair practices. Jeanette has received a long list of glowing testimonials from happy clients. One example came from Adrian Ng: “As a property lawyer, I’ve worked with many agents, and Jeanette Lee is truly exceptional. She’s professional, detail-oriented, and always puts her clients first. Every transaction I’ve worked on with her has been smooth and efficient. Highly recommend Jeanette and Unify Partners Real Estate.” Recognised as the Most Empowering Property Investment CEO 2025 (Melbourne), Jeanette Lee’s authenticity will see her left standing long after her easy-way-out competitors have all fallen. Unify Partners Real Estate Pty Ltd has quickly become one of best Melbourne property agents as a result of her expertise, which shines brighter than ever. Contact: Jeanette Lee Company: Unify Partners Real Estate Pty Ltd Web Address: https:// unifypartners.com.au/ Most Empowering Property Investment CEO 2025 (Melbourne): Jeanette Lee
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