Australian Enterprise Awards 2021

6 APAC / Australian Enterprise Awards 2021 , Jan21125 contributions and fringe benefits to name but a few factors. The comprehensive support that is offered to clients has proven time and time again to be the secret to the firm’s impressive success within the financial sector. Part of the Pine promise is an ethos that ensures better value for money on behalf of all concerned. It’s this approach which has led the team to become a brand leader, and indeed a brand of choice, throughout Australia. Securing this position has not be easy for the team and has involved a great deal of work on all sides. Now, Pine Accounting and Tax Services is able to offer clients the skills of a qualified Certified Practising Accountant (CPA), Certified Management Accountant (CMA) and registered tax agent. This comes in the form of Hamza Maqbool, who completed his Masters in Accounting at the University of Western Australia and gained his MBA from Institute of Business Management Pakistan. When this knowledge is supplanted with over ten years working with large firms in public and private accounting practice, it becomes clear that Hamza knows the industry inside and out. Thanks to this, clients know that they are receiving quality assistance that will give them the same opportunities as their larger competitors. It makes him the ideal person to lead Pine Accounting and Tax Services to the next level. The team at Pine Accounting and Tax Services has flourished under this impressive leadership, with an atmosphere that is committed to improvement and takes advice from all quarters. There is no place to settle here, with new ideas and concepts being explored all the time. Needless to say, this has allowed an ambitious team to flourish as they test the waters of the industry at large. Pine Accounting and Tax Services acts as a platform where they can push the limits. Those who come to Pine Accounting and Tax Services all share a real passion for the industry, and value what they will be able to offer to the client. As a young company, the team are committed to supporting those who may not have the experience of other firms. This has proven incredibly useful to the way in which the business operates as it has encouraged a learning environment. Staff are able to connect with the mission of the firm by feeding on the work of others. This is why training is done on the job, as it allows people to see how things work in action. As well as offering a practical approach, it invites people to share in the general ethos of the company. This practical approach benefits everyone, and people can progress to new levels of independence as they feel comfortable. Regular reviews are conducted by senior managers to ensure that standards are kept high and progress is being made. During the COVID-19 crisis, this high standard of leadership has been vital to securing success, both for Pine Accounting and Tax Services and for the clients whom they serve. There has been an enormously disruptive element to the industry at large that has made the need for active players clear to many businesses. While some had previously been able to act with advisors who essentially acted as compliance officers, the need for a team who were able to react quickly and effectively to the changing circumstances of the last year has been clear. This situation is unlikely to change as business starts to react to the way in which the COVID-19 pandemic has affected how industry operates. It became clear very quickly that the best advisors were those who could take an agile approach to this unprecedented challenge. Finding new ways of working with clients was a priority, and so the team at Pine Accounting and Tax Services have been able to adopt new technologies such as video chats and online tools to support their clients. This change was very easily achieved thanks to the team championing the use of cloud technology long before the crisis occurred. They have long been able to work from any location as a result of this decisive move. Having this capacity in hand well before it was required allowed the team to get a head start on many competitors in the business, as well as supporting many clients who suddenly found themselves requiring urgent support in this way. While many have adapted well to the need to implement social distancing methods and WFH requirements, it’s clear that this is just the first step for many as opposed to the final destination. Firms and teams must embrace the potential of technology not just to survive the fallout from COVID-19, but to ensure they are fit for purpose in the 21st Century. The world of digital technology has opened up new opportunities for all, but those who don’t take part will be left behind. This means that businesses must train their staff so that they can work remotely in an effective manner. There must be more investment in the appropriate infrastructure, covering areas such as technology and cyber security, to ensure that this is the case. The impact of opening the technological doors is to remove physical boundaries from businesses. A client based in Perth can seek the services of accounting firms in other states without compromising on quality. While this allows the team at Pine Accounting and Tax Services to access a much larger market, it also invites much more competition from across the board. By staying afloat in these challenging times, the team will be able to grow more effectively, leading a charge and making a justified claim to being a market leader. Looking forward, the future seems bright for this intrepid team. The COVID-19 pandemic has not stymied their work, but made it all the more effective, accelerating many clients through years of work and development. As the team has explored new possibilities for expansion, they have increased their extensive range of services to appeal to a broader range of clients. This includes mortgage broking services, originating from the need to help clients meet their financial needs. In line with the technological revolution in which the team have invested so much, the launch of a new app “MyTaxman” has the potential to become a guiding light within the financial industry at large. This will provide a much-needed platform for buyers and sellers of professional services. During the pandemic, there has been a need for accounting services that are both cost effective and can reach to the general population. By helping clients to more easily connect with practitioners of financial services through the use of an inbuilt video/ call function, the team hope to transform the way in which the industry works. It will allow customers and contractors to communicate and choose between various quotes much more easily, with incredible transparency throughout. When looking for a financial and tax advisor, you can’t do better than the team behind Pine Accounting and Tax Services. Under the impressive leadership of Hamza Maqbool, the team have been able to take a leading position in a market that could have been severely affected by recent events. Their ability to adapt is legendary, and their capacity for foresight astonishing. It’s why this is a firm that not only thrives today, but will continue to thrive long into the future. Company: Pine Accounting and Tax Services Name: Hamza Maqbool Web Address: www.pinetax.com.au Email: [email protected] Address: Level 1 8/62 Ord Street West Perth WA 6005