APAC / Australian Enterprise Awards 2022 11 Most Innovative Luxury Beauty eTailer 2022 followers and 78 thousand likes, all pouring in from skincare fanatics from around the globe. Featuring short videos about skincare hacks, peptides, cleansing, skin types, and recommendations – the list is endless – the TikTok page is a crash course in all things skincare. In addition, the page deconstructs the common lies and myths shared by skincare brands and consumers, including the claim of products being ‘chemical-free.’ Dozens of the videos have gone viral, with some garnering hundreds of thousands of views. The most popular video is titled Skincare Mistakes Volume 1 and has received 458 thousand views and over 30 thousand likes – the video teaches to apply oil after moisturiser, to apply retinol if needed as it is beneficial for skin rehabilitation, and to not wash your face with hot water. The company’s online presence alongside its devotion to quality has placed it at an advantage in a booming market. According to Statista, the global skincare market is expected to be worth around 189.3 billion U.S. dollars by 2025 and, in 2022, is currently estimated to be standing at 163.5 billion USD. This dramatic growth can be attributed to the shift in the skincare consumer base. In recent years skincare has seen its audience become younger and younger as people are becoming increasingly aware of its benefits, particularly in terms of anti-aging solutions. Contrasting this, the global cosmetics market decreased to 85.8 billion U.S. dollars in 2020, however, according to the Statista Consumer Market Outlook, it is estimated that revenue will begin to increase over the next few years, and by 2025 reach over 122 billion U.S dollars annually. Beauty Affairs biggest advantage? Its devotion to pleasing customers. The power of the customer cannot be underestimated, especially in a cutthroat industry such as cosmetics. In essence, the customer is what guarantees the company’s survival, and if it can capture their loyalty then it is set for long-term success. Beauty Affairs has been successful in this endeavour, satisfying customers across the globe, and this is reflected in the reviews of the company. Maintaining a five-star rating on Google Reviews and Facebook, the company has clearly cultivated a positive reputation. In one review, Madeline De Neeve stated, ‘The overall experience was absolutely stellar, don’t think it can be better than this.’ Meanwhile, Isabelle Seddon summed Beauty Affairs up as, ‘undeniably superior to the rest.’ Consequently, it is blatant that Beauty Affairs is the premium source for online luxury skincare services, and it has certainly earned the title of Most Innovative Luxury Beauty eTailer 2022. There is no doubt that at Beauty Affairs the customer experience comes first, and that it works to provide an unbeatable experience that is educational, elegant, and efficient. Henceforth, Beauty Affairs has accomplished its mission. Contact: Elly Agronov Company: Beauty Affairs Web Address: http://www.beautyaffairs.com.au
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