APAC / Australian Enterprise Awards 2022 9 Most Innovative Luxury Beauty eTailer 2022 more importantly, luxury skincare offers a sensational experience that cannot be found elsewhere. As the company states, ‘luxury delivers always.’ Home to over 70 brands, Beauty Affairs hosts the best of the best – skincare titans that have become globally renowned for their upmarket ranges and effective products. Elizabeth Arden, for example, is one of the most prestigious and oldest luxury skincare and cosmetics brands on the market. Founded in 1910 as Red Door, the company passed through numerous hands, before being purchased in 2003 by FFI for $225 million USD. It was here that the company gained its iconic name which it acquired from Elizabeth Arden (1881-1966), the founder of the company. In 2016 the company was taken over by Revlon, and at this time it was estimated to have annual gross sales amounting to over $3 billion USD. Elizabeth Arden’s products have grown to be incredibly popular, particularly in recent years due to the boom in skincare popularity. Numerous products are available on the Beauty Affairs website, including the Elizabeth Arden Prevage® Anti-Aging Daily Serum, the Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum, and the Elizabeth Arden Ceramide Youth Restoring Essence. Aside from a plethora of skincare products, Beauty Affairs supplies designer perfumes in abundance. Women’s, men’s, and unisex fragrances are all available through the website, featuring deluxe brands like Dolce & Gabbana, Bulgari, and Yves Saint Laurent. Tom Ford’s Black Orchid also makes an appearance, with the 100ml bottle being priced competitively at $277 AUD. Launched in 2006, the fragrance has become a recognisable and sought-after product, with its sultry tones making it an incredibly unique scent for women. Straying away from the typical sweet and floral scents, Black Orchid combines an aromatic formula of black
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