APAC Insider- Australian Enterprise Awards 2024 | 150 Award-winning digital marketing agency Digital Surfer serves businesses as a search specialist partner, aligning all of its clients’ digital marketing and wider business goals, utilising its professional website; organic, digital PR; and paid solutions in order to level up their business, expand their workforce and offerings, and corner the market in new locations, claiming their digital space in the process. Operating atop of a three-fold approach comprising of a promise to help advise, evolve, and grow, these search specialists help businesses ascend to new heights. We speak with Co-Founder and General Manager Renee Curran, who tells us more about this fantastic business. SEO Marketing Specialists of the Year 2024 Bolstered by an incredible team of lead generation specialists in Australia whose expertise spans paid adverts, websites, content creation, digital PR, and of course, search engine optimisation (SEO), the methods adopted by Digital Surfer across all of the client interactions that define a partnership journey are totally honest and transparent. As Renee explains to us, “this includes achieving and exceeding ROI, reporting, and successful strategies that are continually reviewed and changed as needed.” The result of this endeavour speaks for itself, and at present, the company has more than 110 five-star reviews and an array of client testimonials that define its terrific track record of employing strategies that work. Remaining quick to adapt, as Renee mentioned above, is of paramount importance in an arena as forever changing as that of digital marketing, and this team are acutely aware that such developments are only set to continue at a faster pace as time goes on. In the current sphere, the industry is being defined by the AI revolution, and while AI certainly has its place in content creation, Renee is quick to point out, “our agency produces unique high-quality content for our clients and does not rely on AI for the production of content.” Aside from just AI, other elements that are shaping this landscape include short-form video (TikTok, YouTube Shorts, Instagram Reels), voice search, and shopping through social media sites. Keeping up with all of these changes can cause a headache for businesses globally, but with Digital Surfer, traversing this landscape is easy, as all clients are afforded access to the latest and greatest online marketing strategies thanks to the knowledge of this team. To ensure that clients are provided with nothing short of the best, time and effort are invested in staff so that they remain up to date on the goings-on within the industry, achieved through such measures as dedicating hours in the week for training and development, a monthly training session, providing digital marketing accreditations through a number of platforms, attending both in-person and online conferences, and memberships being granted to industry support groups. Commenting on the company’s staff, Renee tells us, “without motivated, challenged, and rewarded staff, the results produced as an agency would not be possible.” In order to ensure that this team of digital marketing business growth specialists are happy and productive at work, initiatives such as a flexible working environment, the freedom to contribute growth ideas, a counselling service, ongoing performance management/feedback, team building exercises and outings, and celebration of achievements are all carried out, underpinning the close-knit nature of this small team. In a similar vein, when it comes to recruitment, “will over skill” is the approach taken, as fitting in with the collective ethos is integral to success. In addition to the team being a huge area of focus for the business, equally as important is the wider community. As Renee explains, “each year we build websites for a non-forprofit organisation” and, “the team volunteer their time to educate students within the digital marketing area of study within universities in Australia and the USA.” It is thanks to these connections with various educational institutions that the company is today able to offer both internships and apprenticeships, educating the next generation of digital marketing and SEO professionals. As the next generation continues to hone the skills necessary for future triumphs, this team plan to spend the rest of 2024 staying up to date on all of the emerging state-of-the-art technology that is coming out, implementing these advancements across their service suite so as to solidify the first-class reputation they hold in this environment. Further plans include growing the business with new team members and services, with Renee and the team eventually hoping to take the business outside of Australia through strategic digital marketing partnerships, offering a similar standard of excellence to that which has resulted in Digital Surfer being celebrated as the premier SEO digital marketing company in Australia. Contact: Renee Curran Company: Digital Surfer Web Address: https:// digitalsurfer.com.au/ Feb24508
RkJQdWJsaXNoZXIy MTUyMDQwMA==