APAC Insider- Australian Enterprise Awards 2024 | 87 Jan24178 Launched in 1922 in the USA, Reader’s Digest has been a trusted source of information for many – for more than 100 years. Reader’s Digest was set up in Australia in 1954 to share its wisdom with more of the world. Spanning Healthcare, Travel, Smart Animals, Humour, Puzzles, and many other sectors, it shares readers stories and great advice to inspire, educate, and entertain. Here we take a closer look at Reader’s Digest as it wins a title within our Australian Enterprise Awards 2024. Launched in 1922, Reader’s Digest magazine has always been one of the USAs most trusted sources of inspiration and entertainment across different generations. It helps people to become healthier, happier, and smarter through its unique stream of advice, stories, humour, and user-generated content. Since its establishment in Australia in 1954, Reader’s Digest has become the largest circulating paid-for magazine in the world. With over a million global audiences and dozens of worldwide editions, Reader’s Digest is one of the most popular magazines in the world. It strives to create effective and compelling content to enlighten and educate the larger crowd. Thanks to the team’s brilliant editorial and content expertise, the magazine is able to connect with people on a personal level. With knowledge, positivity, and humour at its core, Reader’s Digest gives supreme importance to editorial honesty and integrity. Original features and articles curated from other non-fiction publications attract the attention of the younger generations, too, encouraging them to read. Additionally, with the help of its published articles, people across Australia can learn about the magazine’s commercial partners and the services they provide. With the mission to grow and increase its reach, Reader’s Digest has transitioned from print only to print and a digital form of the magazine. The digital version of the magazine is free for subscribers of the print version. Also to enhance its digital presence, the company has started a weekly podcast on its channel, RD Talks Podcast, to bring to life some of the most engaging and inspiring stories for its readers. Currently, Reader’s Digest is connecting more to online users as it is featured on Zinio and Apple News+, and for further convenience, it has launched its RD App. This is alongside its e-newsletters delivered to subscribers’ inboxes, enabling it to amplify its advertorial and promotional content. Furthermore, Readers’ Digest is reaching millions of people through articles, stories, jokes, and competitions posted across its social media platforms. Reader’s Digest’s award programme, Trusted Brands Awards of Australia, marked its 25th anniversary in 2024 and is one of the oldest, most respected consumer awards initiatives. It has always been an established source of information and a strong indicator of the quality and reliability of products and services in Australia. Likewise, Reader’s Digest believes that the people of Australia should know about the companies that are delivering outstanding services, so it has initiated a Quality Service Award to recognise and reward them. Online Reader’s Digest publishes hundreds of articles a month and through its stories, unites readers and their families. The articles published in Reader’s Digest continue to make its readers feel happy and wise, bringing them advice that provides peace of mind and teaches them the ways of life. Reader’s Digest will always be one of the most relevant magazines across all ages and generations for its themes of optimism, heroism, trust, humour, and wellness. Therefore, it has been bestowed with the most prestigious title of Lifestyle Publication of the Year 2024. It is indeed exciting to see its contributions towards the enlightenment of the people. Thus, we look forward to seeing what this media company does next. “Reader’s Digest carries on its singular, historic vision: to bring out the good in people and families everywhere.” Contact: Sheron White Company: Reader’s Digest Web Address: www.readersdigest.com.au Lifestyle Publication of the Year 2024
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