Australian Enterprise Awards 2026 | 38 Automotive accessory company Rooboost is solving everyday, real-world problems for motorists by offering smart, multifunctional products to enhance driving confidence and peace of mind. Based in Sydney, the company provides portable solutions that reduce dependency on traditional infrastructure and minimise waste. We take a look at the company’s products and plans for the future. From sudden battery failures on busy mornings to tyres losing pressure at the worst possible moment, Australian motorists know that breakdowns rarely happen at a convenient moment. With long distances between towns and unpredictable weather conditions, the reality is that even minor issues can quickly become stressful, especially when help, tools or services aren’t immediately nearby. Compact, reliable equipment, stored in the car and ready to use, is the perfect solution. A resilient, innovative car kit enables drivers to act fast, stay safe and get moving again as soon as possible. Born of a genuine passion for innovation and a commitment to road safety in Australia, Rooboost develops and manufactures market-leading automotive accessories. Creating mobility solutions that enhance the driving experience, the company’s first two products have been a resounding success. A flat battery can be caused by something as simple as leaving lights on, only using your vehicle for short trips, or extreme heat or cold. Battery issues have a habit of striking at the worst possible time, and waiting for roadside assistance can take hours. Rooboost’s flagship product is the RB3000 Ultimate Car Battery Jump Starter. Uniting a strong power output with innovative design features, the device contains a 74Wh lithium battery, capable of starting petrol or diesel engines under any weather condition. This compact powerhouse supports 12V engines up to 10L petrol or 8L diesel. But the device doesn’t stop there. Equipped with a portable power bank with dual USB-A ports and a multi-mode LED flashlight, the RB-3000 is the perfect companion in any roadside emergency. Just as batteries can prove problematic, so can tyres. Slow leaks, punctures, and natural temperature fluctuations can all affect tyre pressure. Even when a tyre isn’t visibly flat, driving with tyres that are not properly inflated can affect handling, braking and fuel efficiency, and increase the risk of further damage. But finding a service station or air pump isn’t always convenient, especially when driving in remote areas. Rooboost’s RB-TL80 Cordless Tyre Inflator provides users with portable convenience and smart functionality. The device is a small yet forceful tool which delivers digital measurement accuracy. Its display screen features preset pressure values and an automatic shut-off system to stop inflation at the correct pressure. The tool operates through cordless technology, providing users with a flexible option for cars, bikes and recreational equipment. It also features an additional portable power supply, a built-in LED flashlight and an SOS signal light. Staying true to its core values of safety, innovation, and first-class customer service, the team at Rooboost is actively seeking opportunities to grow the business and create new products. As mobility trends shift towards smarter, greener, more portable solutions, Rooboost is wellpositioned to lead the way. In 2026, the company aims to expand its product range to address motorists’ evolving needs. High on the agenda are solutions for electric and hybrid vehicles, offering smarter diagnostics and enhanced portability. Watch this space. Rooboost Customer Service Team [email protected] https://www.rooboost.com.au/ Most Innovative Automotive Accessory Company 2026
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