Australian Enterprise Awards 2026 | 58 Dr Jay’s Aesthetics is redefining cosmetic medicine through a commitment to subtlety and safety. Established by a clinician with a medical background, the boutique practice bridges the gap between clinical excellence and a deeply personal, patient-centered experience. We speak to Dr Jaylyn Hawkes about her commitment to patient safety, and her hands-on approach, as the clinic celebrates two notable victories in the Australian Enterprise Awards 2026. Best Personalised Aesthetic Clinic 2026 – Queensland & Patient-Centred Cosmetic Care Excellence Award 2026 Located in the heart of West End, Brisbane, Dr Jay’s Aesthetics (Dr Jay’s) is a boutique cosmetic practice dedicated to safe, subtle, and natural-looking enhancements in a welcoming and private setting. Founded by Dr Jaylyn Hawkes, and based around the guiding principle that “less is more,” Dr Jay’s focuses on treatments that refresh and rejuvenate rather than alter or distort, ensuring every client feels like the best version of themselves. While the practice serves a diverse demographic, including a growing male clientele, Dr Jay’s is particularly passionate about supporting women in their 40s to 60s. These clients often notice significant agerelated changes but may feel apprehensive about cosmetic procedures. Dr Jay’s specialty lies in helping these individuals age gracefully, replacing fear with confidence through a highly personalised experience. “Personal involvement makes a significant difference - not only in clinical outcomes, but also in the level of trust and comfort patients feel,” Dr Jay tells us. “It allows for a more thorough assessment, a tailored approach, and immediate, expert management of any concerns. In an industry where supervision can sometimes be remote or delegated, I want to set a standard for direct, doctor-led care.” With a background in emergency medicine, Dr Jay’s core values centre around safety first, integrity, education – and Dr Jay believes these are the foundation of her success. It is also these guiding values that are the most distinguishing differentiator at Dr Jay’s, offering a unique blend of medical expertise, genuine care, and a commitment to personalised/ collaborative treatments. Approaching every treatment with a safety-first mindset and a deep respect for the trust her patients place in her, Dr Jay sees each consultation as a partnership, not a transaction. “I build trust, foster lasting relationships, and set a standard that my patients notice,” she explains. “Many say they appreciate the time I take to listen, get to know them and their wants/ needs in order to collaborate on their plan to give them the end results they want, rather than a generic look.” The cosmetic medicine industry is constantly evolving, with a strong shift toward minimally invasive, natural-looking treatments and an emphasis on patient safety and ethical care. Dr Jay tells us that, increasingly, clients are seeking subtle enhancements that help them look refreshed and confident, rather than dramatically altered. There’s also a growing demand for personalised treatment plans - patients want to feel seen, heard, and understood, not just offered a menu of generic options. In Australia specifically, one of the defining trends isn’t just in treatments, but in regulation. The industry faces some of the world’s strictest advertising guidelines, especially around injectables. As a practitioner, Dr Jay is unable to publicly share details about specific treatments, pricing, and faces limitations on before-and-after photos. While these rules are designed to protect consumers and uphold ethical standards, they also create a challenge: potential clients often don’t know exactly what it offers or what outcomes to expect. Rather than seeing this as a setback, Dr Jay’s has chosen to focus on what can be controlled: consistency, high standards, and a patientcentered approach. “I make sure that every person who walks through my door experiences genuine care, transparent communication, and the highest level of clinical safety,” Dr Jay elaborates. “Word of mouth has become my most valuable marketing tool; satisfied patients refer friends and family, and those relationships are built on trust and results, not flashy advertising.” She also invests in ongoing education in order to stay current with best practices; this way, Dr Jay’s can offer the latest, safest techniques within the boundaries of regulation. For her dedication to client safety and offering a highly personalised approach, Dr Jay’s recently gained notable recognition in the Australian Enterprise Awards 2026. Not only did the clinic receive the accolade of Best Personalised Aesthetic Clinic 2026 – Queensland, it also triumphed above competitors by clinching the Patient-Centred Cosmetic Care Excellence Award 2026. Looking to the future, Dr Jay’s wants her clients to view aesthetic medicine as a positive, confidence-building experience, where their wellbeing is always the priority. She adds: “If I can help someone feel more comfortable in their own skin and approach life with renewed confidence, I consider that the true measure of success.” Contact: Dr Jaylyn Hawkes Company: Dr Jay’s Aesthetics Web Address: www.drjays.com.au Dr Jay’s Aesthetics
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