Australian Enterprise Awards 2026 | 63 In the modern world of male grooming, the difference between a simple haircut and a premium experience lies in the details. For Diamond Barbers, those details are forged in a “people-first” philosophy that has transformed a single vision into a multi-location success story. As the proud winner of the Australian Enterprise Awards 2026, owner Nico tells us more. Founded by Nikolaos-Michail ‘Nico’ Diamantis, an industry veteran with two decades of experience, Diamond Barbers (Diamond) has evolved from a self-funded dream into a regional chain spanning Darwin, Cairns, and Townsville. With a dedicated team of 45 professionals and a reputation for excellence, the company is not just about cutting hair; it is about building a community. The success of Diamond is rooted in a clear set of core values which centre around teamwork, authenticity, reliability, cleanliness, and an unwavering focus on the customer. “Authenticity is at the heart of our business,” says Nico. “Genuine interactions and honest service are what keep our clients coming back. We believe in building a team that shares our vision and supports each other, creating a relaxed yet professional environment.” By avoiding the hectic atmosphere of major shopping centres, Diamond maintains a personal, communityoriented environment. This approach has paid off, with the business boasting an impressive client retention rate of 80%. Whether it is a young adult looking for a fresh fade or a senior seeking a classic cut, the shop provides a space where every customer feels valued. While traditional services like men’s haircuts, beard trims, and cutthroat shaves remain staples, Diamond has stayed ahead of industry trends by diversifying its offerings. The “men’s grooming boom” has seen a surge in demand for specialised services, and Nico has met this head-on. Amongst Diamond’s offerings are advanced grooming options, such as black mask treatments, facials, and scalp micropigmentation (SMP). It also excels as a confidential salon for hair system installations (toupees), ensuring clients can seek personalised solutions in a discreet environment. The shop also embraces digitisation, with seamless online bookings available, whilst still maintaining a commitment to accessibility through extended seven-day hours and a welcoming policy for walk-ins. A company is only as good as its staff, and Diamond places immense value on its internal culture. When hiring, the focus extends beyond technical skill - though a Certificate III in Barbering and three years of experience are standard - to find the right fit. “Our staff are chosen for their authenticity, reliability, and people skills,” Nico explains. “ By prioritising these values and nurturing our team, we ensure Diamond Barbers stays a great place to work and a trusted name in the community.” In recompense for hard work, the firm offers its staff structured onboarding, recognition programmes, and performance-based bonuses. This investment has allowed the business to turn industry challenges, such as national staffing shortages, into opportunities for growth. The Australian barbering industry is becoming increasingly competitive, with boutique shops opening at a rapid pace. Diamond capitalises on this by embracing sustainability, implementing practices to minimise energy and water waste, which aligns with the values of the modern, ecoconscious consumer. Furthermore, its commitment to the community is unmatched. By partnering with local gyms and sponsoring community figures, Diamond has moved away from the impersonal nature of large chains, instead becoming recognised as a local retailer. Recently, as testament to Nico and the team’s hard work, Diamond celebrated success as it received the titled of Most Welcoming Barbering Experience 2026 - Northern Territory in the Australian Enterprise Awards 2026. The future looks bright for Diamond. As it moves through 2026, the company has ambitious plans on the horizon, including opening a new location in Darwin, further expanding its footprint across Northern Australia. Innovation remains a priority, with continued investment in SMP and hair system services, alongside the launch of company merchandise and a proprietary grooming product line. With an award-winning year already in progress and a clear vision for sustainable growth, Diamond is determined to continue to be a business which prioritises people, precision, and passion. “Our goal is to be the go-to barbershop for our community,” Nico states. “We want every customer to leave feeling confident, valued, and eager to return.” Contact: Nikolaos Diamantis Company: Diamond Barbers Web Address: www.diamondbarbers. com.au Most Welcoming Barbering Experience 2026 - Northern Territory
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