Australian Enterprise Awards 2026 | 67 Melbourne-based agency Digital Freak has built its reputation on owner-led support, clear communication, and doing the work right from the start. Founded on consistency and accountability, the agency has become a trusted partner for small and medium-sized businesses across Australia. We speak to Karyn Szulc and find out more about how the firm adds that personal touch. Digital Freak doesn’t just manage accounts; it’s a proactive business that takes a load off client’s shoulders. The team works closely with business owners to keep their digital foundations stable, secure, and performing as they should. From local trades and boutique gyms to specialised medical and community organisations, the agency focuses on steady progress, clear priorities, and solutions that make sense for how each business actually operates. One of Digital Freak’s strongest differentiators is its commitment to direct, personal communication. Clients deal with the people doing the work, which means faster decisions, clearer explanations, and fewer things getting lost along the way. In an industry notorious for outsourcing support, Digital Freak offers honesty and accessibility to customers. “When a client needs us, they speak directly with someone at the agency,” Karyn Szulc, Founder and Owner of Digital Freak. “It is a genuine one-on-one conversation with someone who knows all the details of the work we’re doing and can offer support and assurance right from the top.” With these open, direct lines of communication, Digital Freak fosters a level of trust and accountability that is increasingly rare in the digital space. This approach prevents the frustration for the client and ensures that every piece of advice is grounded in high-level expertise. While it’s not the most visible part of digital marketing, it’s often the most important. A secure, fast, and well-maintained website underpins everything else, from SEO and paid ads to content and branding. By staying on top of updates, performance, and security, the agency helps clients avoid problems before they disrupt business operations, cash flow, and consumer trust. This technical diligence helps mitigate cyber issues that often stem from small, unnoticed vulnerabilities, protecting the business’s most valuable digital asset. “There are so many tools and trends pulling people in different directions, so we keep our explanations simple and take care of the tricky parts behind the scenes,” elaborates Karyn. “Strong website maintenance sits at the centre of this, because a protected and reliable site lets everything run more effectively.” Karyn tells us that the Australian market faces unique challenges, particularly with tightening privacy regulations and constant Google updates. Digital Freak has adapted to these sector developments by strengthening its technical processes and reporting systems. As automation and data analytics become more common, Australian businesses are seeking better visibility into how their various digital systems connect. Digital Freak turns these challenges into growth opportunities and, by identifying patterns across their diverse client base, the agency solves issues at source. If a problem appears for one client, they roll out a pre-emptive solution for everyone - often fixing issues before a client is even aware of it. Internal culture plays a huge role in the agency and Digital Freak fosters an environment built on curiosity and mutual respect. Operating primarily as a remote team, the agency prioritises hiring individuals who possess a steady, enthusiastic attitude and clear communication skills. While technical skills can be taught, the agency believes that a problem-solving mindset and a genuine interest in the industry are must-have qualities. This focus on curiosity and clear communication means clients work with people who are engaged, responsive, and invested in the outcome, not just ticking tasks off a list. “Digital marketing never stands still,” Karyn states. “So being genuinely interested in the industry, new tools, and changes is essential.” The team is nurtured through ongoing training and the freedom to explore specialised areas like automation, SEO, or content strategy. By staying focused and direct, the team maintains a high standard of work-life balance that translates into a better service for the client. For its diligence and commitment to its clients, Digital Freak has recently excelled in the Australian Enterprise Awards 2026, being bestowed with the title of Best Web Maintenance & Support Company 2026 – Melbourne, and also clinching the coveted Client Service Excellence Award 2026. Karyn adds: “This award marks an important milestone for us. It reflects the value of consistent care, technical accuracy, and long-term client relationships, and we plan to build on that momentum in the year ahead.” Regarding the future, Digital Freak is entering a new phase of growth and innovation, with plans to expand its website maintenance programme with more thorough reporting, faster resolution times, and stronger integrations between websites, CRMs, and advertising platforms. The agency is also expanding its design and development services, focusing on secure, accessible, and fast websites and increasing the support for ecommerce. “Overall, we try to make the digital space feel less overwhelming for small businesses, and help prevent shiny new object syndrome from taking away from what actually works,” says Karyn. “We show clients what is happening, why it matters, and how their results are changing. This helps them feel informed, supported, and confident in the work we are doing together.” Contact: Karyn Szulc Company: Digital Freak Web Address: https://digitalfreak.com.au/ Best Web Maintenance & Support Company 2026 – Melbourne & Client Service Excellence Award 2026 Digital Freak
RkJQdWJsaXNoZXIy MTUyMDQwMA==