Australian Enterprise Awards 2026 | 68 The world of real estate can be both complex and daunting, and whether a person is buying, selling, renting, or investing, there is a lot to consider. Covering all of these bases for its clients is Ideal Property Co., a dynamic real estate agency on a mission to redefine the experience and offer the best outcomes for everyone. This has attracted clients from across its home of Brisbane and beyond, making the agency one of the most progressive and celebrated players in the Australian property market. Scott McWilliams, one of the agency’s co-founders, told us more about its distinction. When Scott established Ideal Property Co. along with Toni Malaquin, the aim was simply to do real estate right, putting people and their long-term outcomes ahead of everything else. Having built a team of experienced professionals – individuals whose blend of industry expertise and a knack for innovation makes them the ‘ideal’ partners for clients navigating Australia’s ever-changing real estate landscape – all of whom align with this aim, Ideal Property Co. is built on integrity, transparency, and the quest for client satisfaction. Working with landlords, tenants, sellers, and real estate investors throughout Brisbane and across Australia (many interstate clients rely on the agency to act on their behalf) the key to Ideal Property Co.’s success lies in the long-term relationship it forms across these groups. The foundation of mutual success that is at the heart of each of these partnerships sees that they are just that – partnerships. The trust and reliability they stand for is indicative of the seamless journeys provided across investment property management and sales alike. As Scott explained: “A lot of our clients come to us because they want straight answers, honest advice, and a team they can actually depend on.” All of this is reflected in the agency’s values, which are more than just words, but rather act as a guide for how to make decisions, communicate, and look after its clients and its team. What follows is a level of consistency unmatched by other agencies in this area, and this fuels the strong retention rate Ideal Property Co. boasts. The above shows that Ideal Property Co. is much more than a transactional business, and a further example of how it truly goes the extra mile for its clients is seen through the time it takes to educate them on the wider market, so that they understand what is happening and the impact this will have on their property or asset. By wearing its reputation on its sleeve, the agency ensures transparency is a common theme across its operation, and its responsiveness is just another way that it safeguards client assets and delivers on the best outcomes. Making such a promise is harder than ever in today’s market, as changes to legislation, higher compliance, and greater tenant flexibility all make property management in particular a complicated environment to work in. Nevertheless, recognising that good service remains the best way to drive success, Ideal Property Co. has welcomed these changes by tightening its systems and delegating the work so that its property managers are not overwhelmed. The sales side has experienced similar developments, with buyers today being more educated and selective when it comes to properties, meaning data plays a much bigger role in decision-making processes. Staying ahead in this arena therefore requires openness and tailored strategies from this team, as well as strong buyer management. Ideal Property Co. supports these areas by investing in both organic marketing and honing its negotiation skills. “Our focus is on developing great people, not just hitting numbers.” On the back of all this, Scott shared with us that 2026 is set to see the agency take big strides towards steady and sustainable growth, something that has been taking place in the background ever since Ideal Property Co. opened its doors in 2024. Having already expanded into new areas, most recently Townsville, this is now well underway. Of course, this growth strategy will be executed in such a way that preserves the service quality and staff wellbeing the agency celebrates. Ultimately, with the name of this real estate agency in Brisbane reflecting the commitment it has to its ideals, Ideal Property Co. is seeking to grow in the right way, striking a balance between people and performance across its property management and sales services alike. As a result, we are delighted to recognise the agency with two deserved titles in our Australian Enterprise Awards 2026. Contact: Scott McWilliams Company: Ideal Property Co. Web Address: https://www. idealpropertyco.com.au/ Best Progressive Real Estate Growth Agency 2026 & APAC Insider Property Services Innovation Award 2026 Ideal Property Co.
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