Australian Enterprise Awards 2026 | 73 On the outset, picking an emerging legal practice for services such as wills and estates, conveyancing, and business sales may feel like a risk – but one look at McAuley Law, spearheaded by Eugene McAuley, will confirm that this could not be further from the truth. Since opening its doors last February, McAuley Law has gone on to serve satisfied clients across a variety of matters, leveraging his knowledge to secure optimal outcomes. We caught up with Eugene for more. From its office in bayside Brisbane, McAuley Law works with clients throughout the State of Queensland, blending its local knowledge and comprehensive expertise delivering a wide range of services across property law, business law, sports/ entertainment law, and wills and estate planning. So, whether a client is looking to buy a new home, start a business, plan for their family’s future, or negotiate a new commercial contract, this is the firm for them. Despite being an emerging law firm, McAuley Law is wise beyond its years. Firm Principal, Eugene McAuley has over a decade of experience and has won multiple awards for his work in various practice areas. Eugene prides himself on providing clear and practical legal advice that helps clients to confidently navigate their individual challenges. This approach is the same regardless of whether a client’s needs are personal or business, with the firm’s philosophy of simple steps and clear outcomes making every journey to expert legal support straightforward. As this implies, McAuley Law’s key differentiator lies in its outstanding customer service, with every client afforded the same response time and the same commitment to affordable service, no matter the scope or complexity of their case. This makes McAuley Law a partner to its clients, a sentiment echoed by Eugene through some helpful advice: “Don’t go through life without a lawyer. We are more affordable than you think...and if it comes down to dollars and cents, we’re more than happy to volunteer some time for a worthy cause.” With McAuley Law being and up-and-coming law firm, positioning itself as something ‘different’ from the norm has been vital in building a trusted base of clients. Aside from its commitment to service, McAuley Law focuses on nurturing long-term partnerships by remaining defiantly human, which is increasingly rare in an industry where AI and similar software is being used to dominate the client experience, taking a lot of the personal touch out of law. This is not to say that the firm is oblivious to these tools helping to boost efficiency, it is merely that Eugene and the small team here are proud to stand behind their personal services, with every client speaking to a real person. Eugene added: “You will not receive automated responses and we GUARANTEE that our documents and correspondence (even the mundane or pedestrian) are written by a human.” The same guarantee cannot be made by many of the bigger firms. On the back of McAuley Law’s human-centric nature, it is unsurprising to learn that the firm’s culture prioritises fun and light-heartedness, with every member of the team sharing similar values and great friendships with one another, which is another benefit of its size. Culture may come first at McAuley Law, but it is followed closely by trust, and when it comes to staff, this is the most important thing. As the firm grows, Eugene recognises there is room for all levels of experience in its team, and he welcomes the challenge of teaching staff the skills they need to thrive in today’s dynamic legal sphere. For the firm, 2026 is all about driving this growth, with new team members set to be welcomed so that the firm can better cope with the sheer volume of enquiries it has been facing over the last few months. “It is such a wonderful compliment to have so many happy clients and we are blessed to be receiving unprecedented enquiry numbers each and every week”, Eugene told us. “But we’re going to need more staff, more space, more computers, and software licences. Again, we warmly welcome the challenge of scaling.” It is clear that McAuley Law is in a good place as we take our first steps into the new year, and with its resolve remaining stronger than ever, it is our pleasure to recognise this law firm here as the Best Emerging Legal Practice 2026 – Brisbane. More on its full scope of services can be found by visiting the website link listed below. “If you don’t have a lawyer or your present lawyer sucks, call McAuley Law with a few hundred bucks!” Contact: Eugene McAuley Company: McAuley Law Web Address: www.mcauleylaw.com.au Best Emerging Legal Practice 2026 – Brisbane
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