Australian Enterprise Awards 2026 | 81 Cat owners and their feline friends are completely deserving of support from innovative and caring cat products suppliers. This is exactly where Cat Factory AU comes in as a trusted resource for Australia’s cat owners which offers a curated collection of innovative products that have been selected for impeccable quality, safety, and efficacy. Here we take a closer look as we celebrate its success again in this prestigious programme. Visionary entrepreneur Carrie Ma transformed her deep business expertise and passion for cats into a thriving business catering to feline fanatics across the country in 2023. Utilising her experience of over a decade, she set out to establish Cat Factory AU as Australia’s go-to destination for top quality cat products. Carrie has a background in leadership gained as a Restaurant Manager and strategic business development and management earned from her time as a Director, which has ultimately impacted her perspective and ability to thrive in the pet product industry. Her wealth of experience has helped her to achieve her vision of making Cat Factory AU a leader in cat product innovation, and Carrie is proud to make a difference to people and their pet’s lives. Diving into the products on offer, the Six-Factor Tofu Cat Litter is made from a specialist blend formulated to reduce odours, mitigate mess, and increase longevity. Therefore, this litter is the ideal solution for small homes, apartments, and households with multiple cats. Available through a convenient subscription model, Six-Factor Tofu Cat Litter comes in a multitude of chemical-free scents that include Lavender, Blueberry, Charcoal, Crisp Green Apple, Cappuccino, Milk, Sakura Cherry Blossom, and Peach. Cat Factory AU also offers a selection of top quality pet treats to its clients, namely the Freeze 7 Pet Treat Series. This is a functional freeze-dried collection is designed to naturally nourish cats whilst delivering genuine health benefits, primarily through seven core wellness areas: protein and muscle health, immunity, digestion and gut balance, liver function, skin and coat care, clean ingredients, and raw nutrition. Containing 94-96% real chicken breast, each recipe is grain-free, chemical-free, high in protein, and gentle on sensitive stomachs, offering a clean alternative to other treats on the market. Beyond treats and litter, Cat Factory AU also offers a wide range of stylish accessories that aid daily pet ownership. Cat Factory AU delivers cat trees and scratching posts to boost feline enrichment and lower furniture damage; smart and practical litter boxes and trays that include features such as odour control, easy cleaning, and added privacy; a selection of feeders and drinking dispensers that make mealtime safe while looking great around the home; cat grooming tools, from gentle brushes to simplistic nail clippers; and convenient, safe cat cages and pet strollers. In recognition of its dedication to bringing the most feline-friendly innovations to market, Cat Factory AU has been recognised in the Australian Enterprise Awards for two consecutive years. In addition to being awarded the Feline Wellness Excellence Award 2026 for its commitment to clean and conscious cat care, Cat Factory AU has also been recognised as the Leading Cat Products Innovator 2026, reclaiming its title for a second year running. We at APAC Insider cannot wait to see what is next for Cat Factory AU in the wake of this significant achievement, as the company continues to curate innovative products that enrich and enhance the lives of furry friends across Australia. Contact: Carrie Ma Company: Cat Factory AU Web Address: www.catfactory.com.au Leading Cat Products Innovator 2026 & Feline Wellness Excellence Award 2026 AIS-Nov25337
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