Australian Made Awards 2025 | 4 One of the best things about our Australian Made Awards 2025 programme is that it gives us the opportunity to celebrate diverse, highly niche brands that the majority of the public would otherwise not hear about, including industry leaders like Scootboot. Based in Hobart, Scootboot Pty Ltd has been supplying premium hoof boots for horses across more than 100 countries for over a decade, complementing its boots with a range of vibrant and unique accessories. For more on both the products themselves and the processes behind them, we caught up with Scootboot’s very own Cheryl Gray. The premium hoof boots for horses provided by Scootboot to countries around the world come in three different varieties: Classic (for all-round riding and well-kept hooves), Adjusts (for hooves which are more challenging to fit), and TheraRides (designed specifically for horses with hoof pathologies of those in the process of switching from shod to barefoot). Just some of the accessories available across this line include different coloured straps, studs and gaiters for better grip and protection, and even specific pads for TheraRides boots. Scootboot has positioned itself as a market leader in this niche across several European countries (including Germany, France, and the Netherlands) as well as the US. Of course, it also sells strongly in both Australia and New Zealand, with its sales in these territories being supported by an advertising partnership with Outback Magazine and a threeyear deal with Pony Club Australia, a major sponsorship for the company. As a result of all this, around 500 wholesale customers stock and sell Scootboot’s products on an international scale. A common theme across Scootboot is its desire to innovate, seen through its range of stockist initiatives and world-first hoofsizer app, which allows customers to submit photos of their horse’s hooves and receive expert sizing advice from its experts based in Hobart. The size is then confirmed for the customer to order. Around 70% of all the sizing submissions received by Scootboot (out of a total of around 1000 from all over the world) are now carried out through the app, demonstrating the added convenience this solution has brought. “We also are the only hoof boot company with an app for sizing, a loyalty programme for stockists which gives paid marketing support, and an enormous focus on service excellence.” Behind this and every other initiative carried out by Scootboot is its small but mighty team of 20, all of whom work out of its warehouse near Hobart Airport. This year, these individuals will benefit from their share of a performance-based bonus of $100k. Joining the team in an equally important capacity are 300 affiliates whose job it is to promote the brand and help sell its products, as well as 15 content creators who work on social channels to showcase both the Scootboots experience and all of the benefits that come from using its products. Primarily, the benefit of Scootboots are that they help as many horses as possible go barefoot, which tends to lead to a better a quality of life and fewer hoof pathologies. As Cheryl told us: “No other hoof boot company has a brand based on care and passion for the horse – our whole service ethos is based around this.” Another crucial element for the brand is delivering the high standards associated with Australian service, and with both its app and its world-class information hub stemming from Tasmania, this high quality comes as standard. The same can also be said of these worldleading hoof boots themselves, which are made from a single injection of TPU to offer long-lasting strength and durability without making them too difficult to remove. This durability is seen through the 1,000km of wear they offer, backed by a warranty and a low return rate of only around 3%, (even then due mainly to sizing issues which can easily be sorted). Other distinguishing factors across these boots including offering ventilation and drainage and being suitable for all riding styles. Thanks to Scootboot offering what continue to be the top-ranked hoof boots on the market today, 2026 is set to be a year of expansion and new product development for the company, reflecting a dedication to continue to offer the best hoof boots for horses. In closing, Cheryl added: “We are serious about building our Australian customer base and this recognition greatly helps with our marketing and exposure. It’s also wonderful for our team members, all of whom work hard to bring their best to help riders and horses all over the world.” Contact: Cheryl Gray Company: Scootboot Pty Ltd Web Address: https://scootboots.com Best Hoof Boot Brand 2025 & eCommerce Innovation Excellence Award 2025
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