Australian Made Awards 2025 | 5 The global pet industry is oversaturated with misinformation and ‘nutritional’ products that are packed with unhealthy fillers and lacking real scientific support. One Australian-made company is setting out to change that, with clean ingredients, comprehensive education, and a genuine love for animals. Led by a Registered Veterinary Nurse, Australian Pet Nutrition is a pet health and nutrition company dedicated to raising the bar across the pet industry. We spoke with Founder and Director Dr. Roz Rowen below, as Australian Pet Nutrition is named in the Australian Made Awards 2025. 15 years ago, Australian Pet Nutrition was founded with a clear but powerful mission: to disrupt the pet industry, which has traditionally ignored the real health needs of dogs and cats. To achieve this mission, it operates as a complete and balanced pet food and nutraceuticals company, while also offering education, training, and online pet health consultations. Every aspect of the products and services it delivers is focused on cutting through the noise and empowering pet owners to understand how they can better support their pets, naturally. At the heart of this mission is Dr. Roz Rowen, a Registered Veterinary Nurse, certified dog trainer, animal naturopath, and homeopath. She intends to help modern pet owners build a solid foundation of physical health, mental enrichment, and emotional fulfilment for their pets, and first began creating her food recipes and supplements decades ago throughout her clinic work with vets. Now, Dr. Roz delivers her innovations to hundreds of pets across the country, providing owners with comprehensive health education and tangible results. Driven by the core values of openness, honesty, transparency, Australian Pet Nutrition does not buy into paid endorsements or false claims in advertising, nor will it ever shame other brands in its mission to remain ahead. “Our mission is clear, and we are steadfast on it: to bring raw truth and real health to pets and their families,” Dr. Roz stated. “This means science-backed education and products, transparency in our labelling, and authentic content across our platforms. We are open and honest, and we have decades of experience working across the veterinary industry to understand pet health.” This science-led approach is complemented by Australian Pet Nutrition’s status as an Australian-made company. Its team is dedicated to sourcing locally and ethically in Australia, contributing to the establishment of an ecosystem of local businesses working together to achieve excellence. It also drives the company to employ Darwin locals, giving them opportunities to grow and evolve within the pet health and manufacturing industry. When it comes to expanding its team, Australian Pet Nutrition does not follow the traditional regime. Alongside prioritising local hires, the company focuses on initiative, the ability to communicate effectively, and work ethic. Once onboard, Australian Pet Nutrition places a great emphasis on treating each member of the team like family, investing in ongoing upskilling and training, as well as offering them incentives that reflect the value it places on their hard work and dedication. “We like to know what makes our staff tick: what is important to them, what pets they have. We then like to reward them based on things that matter to them, not us,” Dr. Roz shared. “We are a passionate family business, and we like to ensure that our staff see how their hard work helps countless pets and their owners each year. We also value their opinion on how we can do things better in our manufacturing processes.” Having earned recognition as the Best Pet Health and Nutrition Company 2025, the Australian Pet Nutrition team is well-prepared to continue providing the products, education, and support necessary for owners to confidently manage their pet’s health. Looking to the future, the team intends to up the ante on forging connections between owners and their pets, with a number of new groundbreaking products in the pipeline that promise to educate and empower pet owners across Australia. Above all else, Dr. Roz told us: “We plan to be the same family-owned brand that is passionate about improving pet health.” Contact: Dr. Roz Rowen Company: Australian Pet Nutrition Web Address: www.australianpetnutrition.com.au Best Pet Health & Nutrition Company 2025
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