APAC Insider- Australian Enterprise Awards 2024 | 11 Oct24192 When accommodating for food allergies, it is crucial that customers can 100% trust their food to be safe. Finding factories that do not run the risk of trace elements can be challenging, and while precautionary allergen labels are used to inform consumers, cross-contamination can still occur during the manufacturing, handling, transportation, or storage of foods. Enter Not A Trace, producers of biscuits and cookies that rival mainstream offerings and are entirely free from gluten, nuts, and trace elements. As Not A Trace is named in the Australian Made Awards 2024, we take a closer look at the company. In 1985, the public’s awareness of the growing number of individuals with food allergies, intolerances, and diseases such as diabetes was increasing but there were still insufficient special dietary products in the market and availability was limited to independent health food stores. Entrepreneur Barb O’Brien spotted a monumental opportunity to respond to this emerging health issue with the first, truly dedicated range of free-from foods. That year, the Freedom Foods brand was formed. Freedom Foods quickly became a leader in the health food market, a trusted one-stop shop for gluten free alternatives whose research and innovation resulted in the development of more than 80 products. After the successful sale of Freedom Foods, Barb united with her family in 2009 to build the first large-scale, entirely dedicated nut-free and gluten-free business manufacturing facility in Australia. Driven by taste, quality, and safety, Not A Trace supplies all leading supermarkets with both branded and private label products. With a brand-new 400m², stateof-the-art facility in Melbourne and completely gluten-free and nut-free supply chain, Not A Trace leverages more than three decades of experience in freefrom manufacturing to serve as the market’s trusted partner for contract manufacturing and health food innovation. A 100% Australian family business, Not A Trace is privately owned and operated meaning that customers benefit from dealing firsthand with the business founders and the depth of their expertise. Not A Trace partners with major national retailers, emerging brands, and entrepreneurs, lending its detailed knowledge of nutrition, special dietary requirements, and retail food trends to produce the highest quality food products that are not only scrumptious, but nutritious. To Not A Trace, free-from manufacturing means producing the safest products in the market through entirely gluten-free and nut-free production with no shared lines. Not only does Not A Trace remove the necessary allergens from its products, but the company also places an emphasis on retaining the richness of flavour that its customers deserve. Unfortunately, gluten-free food has had a reputation for its lack of flavour in the past, but as the once-niche food becomes more common in the mainstream market, Not A Trace sees no excuse for poorquality gluten-free offerings. Promising to deliver safety, flavour, and quality, Not A Trace strives to make biscuits and cookies that cater to the whole family. To uphold this commitment to quality, Not A Trace is HACCP and SQF certified, representing the highest quality standards for customers at all levels of the allergy spectrum. The company takes allergens seriously and develops its products with Coeliacs and nut anaphylactics in mind, using real butter and its own blend of gluten free flours to achieve a texture and composition that is safe, rich, and delightful. Using real butter, sugar, and fruits, Not A Trace produces a range of biscuits for indulgence and nutrition, as well as gourmet flavours and the classics. The company’s scope of products includes wire cut classics such as Anzac biscuits, chocolate chip cookies, and coconut macaroons; decadent chocolate enrobed biscuits, including chocolate coated sandwich biscuits; cream filled biscuits, such as custard creams and shortbread creams; and rotary moulded biscuits, including scotch fingers, shortbread, and fun shaped children’s biscuits. Such a varied range of products is made possible by the expert team in Not A Trace’s Innovation Centre, with 30 years of experience in product development and a test kitchen well-equipped to bring innovative ideas to fruition. Boasting extensive knowledge of health food and retail trends, a network built over decades of operation within the free-from space, and technical experience in sensory and testing manufacturing, Not A Trace strives to be an innovative partner that meets its client’s market objectives. With a product line as diverse as it is delicious and a commitment to upholding the most stringent commitment to safety, quality, and delectability, Not A Trace has certainly made waves in the market. For its outstanding contributions to the Australian manufacturing industry, setting new standards across the sector, Not A Trace has been recognised as the Best Free-From Contract Food Manufacturer 2024. Contact: Brett Weeden Company: Not A Trace Foods Web Address: https://notatrace.com.au/ Best Free-From Contract Food Manufacturer 2024
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