Business Awards 2020

32 APAC / Business Awards 2020 , A highly focused and well-researched PR strategy is key for many businesses, particularly for medium-sized businesses and blue-chip companies. Positive PR can help support a business’ brand image, attract new customers, increase brand awareness and boost credibility. Since its inception, Asiatic Public Relations Network has grown steadily to become one of the leading communications and public relations agencies in Pakistan, offering a great partnership for businesses in Pakistan who understand the importance of a consistent and well- researched approach to PR. The team are steadfast in their drive to understanding each customer well in order to achieve the best possible results. Each customer is researched thoroughly before formulating a strategy to ensure a strong understanding of the client’s business, its industry, its competition, its issues, its target market and what they are looking to achieve from their PR efforts. The services which Asiatic Public Relations Network offer are all encompassing and include content development, social media strategy and management, PR strategy and counselling, issue and crisis counselling, market and customer research, events management and audio-visual productions. The team are always looking to craft innovative communication strategies ensuring that their customers are always ahead of their competition with terms of new technologies, new avenues and new platforms available to support their PR. Chief Executive Officer Zohare Ali Shariff shared with us the company’s vision, which is, “to continuously strive for professional excellence, with passion and commitment, and be industry leaders, growing our business sustainably, and growing our people, professionally and personally.” With a clear commitment to customers, internal team members and an ambitious approach to the business, customers are in safe hands with this dynamic PR firm. Like many businesses, Covid-19 has affected countless firms from various industries since its outbreak. Zohare shared with APAC Best Public Relations Agency - Pakistan Asiatic Public Relations Network (Private) Limited have risen to become Pakistan’s leading communication and public relations agency. APAC Insider caught upwith Chief Executive Officer Zohare Ali Shariff to take a look at the key drivers for this innovative service provider. Oct20587 Company: Asiatic Public Relations Network (Pvt.) Ltd. Website: www.apr.com.pk Asiatic Public Relations Network (Pvt.) Ltd. Insider, detail of how Covid-19 has impacted the PR industry and more specifically Asiatic Public Relations, “Covid-19 has impacted the services sector, including PR. Due to social distancing and periodic lockdowns, we have seen clients cut back on PR ground-level activities, like conferences, product launches and other events. However, on the plus side, the nature and content of PR outreach has evolved during this period, with digital communication and digital PR strategies being a key focus for many customers.” Whilst Covid-19 has been a difficult time, new opportunities have been presented and many businesses have been forced to put more emphasis on digital strategies, a step which historically some businesses have struggled to take. As thought-leaders in PR in Pakistan a key focus for the team at Asiatic Public Relations Network has been on ensuring that their offering is continuously evolving, that they adopt new technologies on-going to ensure they are doing what no one else is doing and in- turn staying ahead of the game. As we begin to see our way through the pandemic, we are confident that Asiatic Public Relations Network will remain at the forefront of this industry, we look forward to hearing more of their future developments. Since its inception, Asiatic Public RelationsNetworkhas grown steadily to become one of the leading communications and public relations agencies in Pakistan, offering a great partnership for businesses in Pakistanwho understand the importance of a consistent and well-researched approach to PR. The teamare steadfast in their drive to understanding each customer well in order to achieve the best possible results.