Since its founding in 2015, NPR Intercommunication has established itself as Korea’s premier comprehensive communications company, boasting expertise in the fields of PR, advertising, and social marketing. As the exclusive Korean operator of the world’s top social intelligence platform, Tagger by Sprout Social, the company boasts an air of distinction that serves to separate it from its competitors in the market. Thanks to this leading reputation, the business has had the pleasure of working with some of the planet’s most prestigious organisations, including General Motors, Samsung and Hyundai, as well as participated in events on an international scale, such as the Seoul Mobility Show and the APEC Summit. We have the pleasure of catching up with Jun Yoon, who tells us more about the company’s services and innovation in the sector. Over the better part of the last decade, NPR Intercommunication has been the PR partner of choice for a host of organisations, from multi-national corporations through to various start-ups in both Korea and abroad. It has been a PR partner for various global companies ranging from automotive companies like General Motors to travel platforms like Trip.com, Klook, and Skyscanner to F&B companies like Popeyes. Notably NPR has been a marketing partner for leading Korean companies like Samsung Electronics and Amorepacific. NPR’s comprehensive offerings in the field of communications including PR, advertising, social, and digital, immeasurably benefiting marketing outcomes for clients in all sectors. In addition to this, hundreds of successfully executed marketing campaigns as a partner comprise the company’s résumé with particular areas of speciality in the advertising and marketing of events. All of these strengths ultimately stem from one key factor, NPR’s global capability, as demonstrated by a worldwide client portfolio. With these capabilities in toe, NPR is glad to assist those companies based in Korea who are looking to expand their offerings to a global market, effectively carrying out these means using B2B marketing on networking platforms such as LinkedIn. Jun explains, “many recognise NPR for accommodating varied needs and executing successful strategies”. One way that this is achieved is through the company’s tailoring of its services and objectives to align with those of its clients, adding a personal touch and creating lasting partnerships. A team of professionals on its side with each possessing more than a decade of experience in marketing, PR, and the digital field is also instrumental in the company’s success and allows the agency to implement complex strategies and excellent content-based communications solutions. While NPR is based in Korea, its worldwide reach means that an intrinsic knowledge of the industry is all part of the service, resulting from its status as the Korean exclusive operator of the USA-based Tagger. Operating in the Asia-Pacific region, the company witnesses first-hand a tremendous amount of diversity and boundless potential for sustainable growth. Although an area that embraces global brands, uniqueness is cherished in the market, and attempts to implement a universal marketing strategy are likely to yield few results. Rather, a thorough location strategy is a necessity for targeting the region, thus global collaboration is paramount, and provides important insight into how NPR has curated a continuous impact. All of these offerings can be boiled down to one key component that has proved vital in the NPR recipe – its staff. Instead of identifying merely as a company, NPR aims to truly embody a community spirit. To this end, the brand is committed to forging an internal culture where its team are more than just employees, they are all experts in their respective areas, and are nurtured as such to ensure every team member, “contributes as an authority in their field”, as Jun describes. As NPR looks ahead to the future, it is keeping a keen eye on shifts in the realm of media dynamics, also known as media transformation. This is an area shifting beyond communication, and even reaching legacy media. Some predict a battleground to follow, yet NPR envisions a future that is converged, where the business can successfully reflect the essence of this dawning hyperconnected age, and channel this into the deployment of an array of digital assets, such as its Sass platform. With worldwide coverage, a commitment to innovation, and a watchful kept on the future of the industry, NPR Intercommunication has proven itself to be an industry pioneer and is more than deserving of this award celebrating its excellence. Contact: Jun Yoon Company: NPR Intercommunication Web Address: https://www.nprcom.co.kr/ Most Innovative PR Agency 2023 - Korea
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