Feb22538 APAC Insider- Business Awards 2023 Leading AI transformation solutions provider, iKala is enabling enterprises to develop AI competencies, optimise operational efficiency, and increase customer engagement. The Taiwanbased company is devoted to helping its clients leverage the power of AI to their advantage. With services including AI-driven cloud management, martech solutions, and customer data management tools, iKala is differentiating itself in the marketplace as a one-stop shop for all things AIX (AI transformation). We take a look at iKala’s ground-breaking products and delve into what drives the company with CEO and co-founder Sega Cheng. Only a couple of years ago, many of us were not aware of the technological evolution that was about to change the way we do business forever. To say that the rise of AI on the world stage has been meteoric would likely be a gross understatement. Revolutionising everything from communications to road signs, AI is everywhere. Keeping pace with this fastmoving technology has become an essential component of the commercial world. A company that’s been working with AI since 2011, way before most of us had even heard of it, is iKala. The company works with more than 1,000 clients including top-tier brands and Fortune 500 companies, its solutions and SaaS products currently available in seven countries. Sega tells us, “AI is transforming society, now and in the future. It’s our mission to empower our clients with AI and make the technology beneficial for every stakeholder.” The R&D team at iKala includes over 50 AI and cloud experts tasked with developing the very latest in AI-driven cloud management and martech solutions. Its solution, iKala Cloud brings together cloud technology consulting, hybrid and multi-cloud integration, DataOps and MLOps services, information security management, collaboration cloud, and an intelligent cloud management platform iKala AIOps. Encompassing over 1,000 enterprise clients, iKala Cloud optimises efficiency and reduces the cost of innovation. To further assist clients in leveraging AI and data to tackle challenges in digital marketing and customer acquisition, iKala offers AI influencer marketing platform, KOL Radar, which covers discovery, matching, campaign management, reporting, and remarketing in one place. The platform brings together more than two million cross-border influencers from Taiwan, Japan, Malaysia, Hong Kong, Vietnam, Thailand, and Singapore. Clients can find the right influencers for their brands by gaining AI-driven insights into influencer performance on platforms such as Facebook, YouTube, Instagram, TikTok, and X (formerly Twitter). Influencers in turn capitalise on creator opportunities by leveraging advanced data analytics. In addition, iKala CDP is an AI-powered customer data platform designed to do more than just optimise clients’ marketing funnels. It serves as a catalyst for customer growth and digital transformation. Clients can create precision marketing campaigns and drive customer acquisition, retention and expansion using a combination of data collection, integration and management, AI modelling, machine learning, and marketing automation. The company’s customercentric approach is at the forefront of its business model. Sega explains, “The principle of customer obsession guides us. Our customers are always our top priority and we commit to building and maintaining their trust. As AI becomes crucial for our enterprise clients, we help them gain competitive advantages with both generative and predictive AI solutions. Simultaneously, we openly share our expertise in developing AI models, including large language models (LLMs), and provide foundational cloud and data deployment solutions for seamless AI transformation.” The need for a joined-up holistic approach to new technology is growing every day. In response, iKala has provided a comprehensive solution by bringing together a cloud foundation, big data pipeline, and AI application. The company is now able to offer prospective clients a clear roadmap and strategy for AI transformation to enhance operational efficiency and customer acquisition. Sega says, “Since cloud forms the basis of digital transformation, we begin by building cloud infrastructure to accelerate data integration and management. Next, we boost customers’ analytics capability and datadriven decision-making culture with off-the-shelf solutions such as iKala CDP and machine learning services. And lastly the business scenarios, we provide AI-driven martech tools such as KOL Radar to help customers do precision marketing in the cookieless world, and also AI-powered collaboration solutions to increase employee productivity. Just to name a few.” Plans for iKala’s immediate future focus on the development and growth of the company’s core business. It aims to become the most trusted partner for AI transformation. Contact Details Company: iKala Web Address: https://ikala.ai/ Oct23470 Best International AI Transformation Solutions Provider 2023 - APAC & APAC Insider Digital Capability Strengthening Champions 2023
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