Feb22538 APAC Insider- Business Awards 2023 From humble beginnings more than a century ago, Chia Tai Company Limited (Chia Tai) is now one of the leading agricultural companies in Thailand, providing both quality products and services in order to deliver agricultural innovations for a better, more sustainable future for people throughout the region. We find out more as the firm celebrates a recent win in the APAC Business Awards 2023 for its commitment and diligence. Chia Tai Company Limited is a pioneering force in Thailand’s innovative agricultural sector, proudly boasting more than a century of experience in operating and advancing agricultural businesses, spanning the entire supply chain from upstream, midstream, to downstream. With an unwavering mission to provide top-notch inputs, safe and state-of-the-art agricultural technology, as well as fresh produce and healthy food for all, at the core of Chia Tai’s purpose lies a profound dedication to enhance people’s quality of life on a sustainable basis. The company achieves this objective by fostering agricultural innovations through quality products and services, including its seed business, fertilizer business, plant protectionbusiness , agricultural technology business, and fresh produce and restaurant business. At present, Chia Tai has seven subsidiaries in Thailand, Asia, and America, along with nine research and development stations located in Thailand and overseas. With core values centring around integrity, innovation, partnership, and passion, Chia Tai’s identity and unity define the traits of its people in both their personal and professional lives. Integrity, however, is not only a fundamental aspect of the firm’s corporate identity but also deeply rooted in the very essence of Chia Tai’s company name, represented by the Chinese characters that signify “great ethics and integrity”. In 1950, Chia Tai took a pioneering step by introducing a new practice of packaging seeds in sealed paper packets, clearly marked with an expiration date to ensure the enduring quality of its seeds and to demonstrate loyalty to its customers. This is a tradition which is upheld to the present day. “This is a driving force behind the trust and support we have garnered from farmers, partners, and valued customers, while also making Chia Tai grow stronger over 102 years,” enthuses Mr. Manas Chiaravanond, Chief Executive Officer of Chia Tai speaking of how Chia Tai actively forges business partnerships to foster cooperation and promote the growth of the agricultural industry. “In this new century, we aim to become the leading solution provider dedicated to helping Thai farmers overcome challenges and embrace smart farming practices.” Indeed, one of Chia Tai’s key accomplishments lies in the advancement of plant species using cutting-edge and safe technologies. The firm has developed premium seeds that boast exceptional quality, disease resistance, and heat tolerance, all of which are the qualities that are highly sought after in Thailand and the APAC market. But its achievements don’t stop there. Currently, Chia Tai presents 485 high-quality seed varieties in 42 different crops and holds the distinction of being the first Thai company to earn certification from the International Seed Testing Association (ISTA). Additionally, it proudly leads the market as the number one provider of watermelon and pumpkin varieties, catering to the strong demand for these products. Over the years, Chia Tai has thoughtfully curated more than 20 formulas of Rabbit Brand Fertilizer, tailored to the specific requirements of each crop variety. Based on brand health research, survey results, and advertising media evaluation for the chemical fertiliser business conducted between 2020 and 2021, Rabbit Brand Fertilizer secured the top spot in the hearts of farmers, solidifying the firm’s position as farmers’ preferred choice. On top of this, Chia Tai provides an extensive array of products and services tailored to meet diverse market needs, offering plant protection solutions, carefully designed to aid farmers in using them effectively and safely. Plus, it offers state-of-theart agricultural technology brand, FarmInnno (Thailand), with an aim to transform Thai agricultural industry through the advancement of products and services, encompassing high-performance agricultural drones, smart agricultural greenhouses, and agricultural community platforms, paving the way for smart agriculture solutions. Moreover, Chia Tai supplies fresh produce and healthy food directly sourced from farms. These offerings not only play a crucial role in driving the growth of the Thai agricultural industry, but also ensure food security so that consumers have access to fresh, clean, and safe food sources throughout the year at a reasonable price. In recognition of Chia Tai’s dedication and commitment to the farming and agriculture industries within Thailand and the surrounding Asia-Pacific region, it was recently named Best Vertically Integrated Agribusiness 2023 – South East Asia in the APAC Business Awards. Now, despite weather fluctuations brought on by the La Niña and El Niño phenomenon as well as the anticipated agricultural labour shortages which threaten food security, Chia Tai has thus transformed from an input provider into a solution provider. “Our future direction will see us focusing on delivering comprehensive agricultural solutions to assist Thai farmers in overcoming these obstacles,” Mr. Manas elaborates. “By offering agricultural knowledge, innovation, and technology like drones and smart greenhouses, Chia Tai aims to push Thai agriculture towards a smart and sustainable future, addressing virtually all challenges facing the agricultural industry.” Contact Details Company: Chia Tai Company Limited Contact: Prasoet Kaokunakorn Web Address: www.chiataigroup.com Best Vertically Integrated Agribusiness 2023 - South East Asia Oct23264
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