Mar22270 APAC Insider- Business Awards 2023 Oct23231 As comparison services go, Australian company, CIMET may not be on many people’s radar. But CIMET is Australia’s foremost provider of white-label comparison technology. Committed to the user experience, the company offers unique advantages to everyday consumers. We speak with Founder and CEO, Ankit Jain to find out more about this forward-thinking enterprise. Finding the best deal on your household bills used to be a real headache. The thought of spending hours working out consumption, understanding tariffs, and comparing deals that didn’t line up left many of us hitting renew on autopilot. But as comparison software has evolved, the need to settle for second-best has all but disappeared. As long as you don’t mind those annoying pop-up ads and you know how to spot a sponsored product, that is. One company that is committed to improving the perception of comparison sites is CIMET. With bases in Sydney, Australia, and Jaipur, India, the company offers fully contained, end-to-end comparison to application solutions to businesses across Australia. By keeping its solutions free of sponsored products and third-party links, CIMET offers Australians an unbiased and independent comparison service. “Our goal is to help everyday Australian consumers access the products that suit their needs with ease. We are the only company in this space to offer this type of user experience. We’re proud of the advantages that only we can provide to consumers,” says Ankit. CIMET is Australia’s first white-label end-to-end comparison solution. The company partners with over 200 brands, creating bespoke products to engage their consumer base and provide extra revenue streams. Consumers visiting partner sites can compare and apply for energy, mobile, broadband, and solar products directly from each customised platform. Ankit tells us, “We’ve created the complete customer journey – from comparison to application. We have a wide selection of retailers available across all verticals to offer diverse choices and features to every customer. Our mission is to assist our partner brands in engaging their base by offering access to sophisticated and trustworthy comparison technology. We’re also committed to empowering consumers to shop around for a better deal and make the best decisions for themselves.” The company’s philosophy puts a strong focus on communication and customer service. By maintaining an open dialogue with both partners and end users, CIMET ensures its designs work well within the context of each partner’s branding. Our solutions work through seamless integration into existing infrastructure,” Ankit explains. “Making sure that messaging and marketing synchronise with our partner’s strategy and long-term goals is essential to success.” Working in a results-based industry, Ankit is aware that having every point of contact primed for success is essential. He says, “We’re constantly upskilling and training our customer services and call centre teams. This ensures they’re able to provide consumers with every Best Comparison as a Service Platform 2023 piece of information they need. Customer service needs to be of the highest standard to develop and maintain trust. We want our partners and retailers to be happy and leverage our software to deliver the best outcomes for their needs. When more consumers can switch and save on essential purchases, everyone wins.” By creating a highly efficient and professional workplace environment where each team member takes ownership of their responsibilities, CIMET has built a dedicated and motivated workforce. Ankit explains, “At CIMET, we don’t micromanage any of our team members because we don’t have to. Every team member is skilled in their field, has a positive mindset and is capable of maintaining their own workload. Our business has flourished by bringing in team members from diverse backgrounds and stages of life. Each brings a unique perspective to the work we do. We expect the culture to continue developing and improving as more valued team members come on board.” While CIMET may not be the most visible comparator in the Australian market, it is one of the most active and valuable for everyday consumers. The company has so far facilitated over 1 million comparisons across over 200 partner brands. Since 2022, its teams in Sydney and Jaipur have both doubled in size. And there are big plans on the horizon for CIMET. The company anticipates that in the next few years, it will double the number of verticals it can compare by branching out into areas such as credit cards and insurance products. Ankit closes by saying, “With our user experience advantages and skilled team members, we’re confident that the market will respond positively as we continue to scale.” For further information, or to book a demo, please visit the company website. Contact: Ankit Jain Company: CIMET Web Address: https://www.cimet.com.au
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