APAC Insider- Business Awards 2024 | 11 With over 15 years of experience within the automotive industry, plus a highly knowledgeable team, The Car Show Room aims to be one of the best used car dealers in Australia. We speak to Saleem Zermati and Emad Salamat about the firm’s unique approach to customer satisfaction as it gains recognition in the APAC Business Awards 2024. P r e m i e r dealership, The Car Show Room, is dedicated to offering a wide selection of quality used vehicles, complemented by providing exceptional customer service. With clients ranging from first-time buyers to seasoned car enthusiasts, as well as businesses looking for reliable fleet options, the firm prides itself on offering tailored vehicle solutions that meet diverse needs, supported by financing options and comprehensive after-sales services. With core values steeped in integrity, customer satisfaction, and innovation, The Car Show Room utilises these principles to guide every aspect of its operations, from the rigorous vehicle selection process to its stellar focus on building long-term relationships with clients. Saleem Zermati and Emad Salamat from The Car Show Room tells us more about the company and its approach. “Our mission is to redefine the car-buying experience by prioritising transparency, trust, and value, ensuring that customers are at the centre of everything we do, including leaving with confidence in their purchase,” he explains. “This mission has remained a consistent since our establishment. However, as the automotive industry evolves, we’ve expanded our efforts to embrace sustainability and fuel efficiency, aligning with global environmental goals and customer preferences.” By continually adapting to industry trends while upholding its founding principles, The Car Show Room maintains its position as a leader in quality, service, and innovation. Its client service philosophy is another example of the firm’s unique offering and is likewise rooted in the principles of transparency, personalisation, and trust. Saleem believes that buying a car should be an enjoyable and stress-free experience, and The Car Show Room achieves this by tailoring its services to meet the unique needs of each and every client. To ensure it upholds the high standards it has become known for, the company focuses on certain key areas, including staff training and development, rigorous quality control, feedback and continuous improvement, and after-sales support. “By combining these efforts, The Car Showroom has built a reputation for exceptional service,” elaborates Emad. “This makes us a trusted choice for clients across the automotive market.” As part of the vibrant APAC region, Australia, presents both challenges and opportunities for the automotive industry. One of the primary challenges is the rising cost of living, which has influenced consumer priorities, driving demand for affordable and reliable vehicles. This economic pressure requires businesses such as The Car Show Room to deliver exceptional value without compromising on quality. Additionally, global supply chain disruptions have affected the availability of new vehicles, leading to increased interest in pre-owned options - a trend which the firm has embraced to meet the evolving needs of its clients. However, Australia’s strong car culture also provides a fertile ground for growth. Whether it’s urban buyers seeking stylish city cars or regional customers looking for practical and durable vehicles, the market caters to diverse needs and preferences. The unique lifestyle requirements of rural communities, where cars are essential for mobility, offer further opportunities for The Car Show Room to serve a critical segment of the population. In turn, the company capitalises on these dynamics by offering a comprehensive range of vehicles and by prioritising customer satisfaction. By understanding the unique demands of Australian buyers and adapting to market trends, it can continue to thrive in this ever-changing landscape. The dedicated team at The Car Show Room is united by a shared commitment to providing exceptional service and creating a welcoming environment for clients. Emad tells us more about how this is instilled in all of its staff members. “To maintain and develop this culture, we focus on open communication, continuous learning, and mutual respect,” he enthuses. “Regular team-building activities and training sessions keep our staff motivated and aligned with the company’s values, fostering a sense of belonging and shared purpose.” In recognition of its dedication to vehicle sourcing and its exceptional after-sales care, The Car Show Room recently become the recipient of two prestigious titles in the APAC Business Awards, namely Best Pre-Owned Car Dealership 2024 – Victoria and the Excellence Award in Vehicle Sourcing 2024 – Victoria. However, a business such as The Car Show Room cannot afford to rest on its laurels in such a competitive industry, and an ambitious and exciting plan for the future of the firm involves the expansion of its offerings and the strengthening of its position as a leading name in the automotive space. Contact: Emad Salamat Company: The Car Show Room Website: thecarshowroom.com.au Best Pre-Owned Car Dealership 2024 – Victoria & Excellence Award in Vehicle Sourcing 2024 - Victoria Nov24092 The Car Show Room
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