APAC Insider- Business Awards 2024 | 14 AI has become the driving force behind data and cloud demands and iKala, with a strong R&D team of over 50 AI and cloud experts, is positioned at the forefront of this wave, offering AI solutions to help clients accelerate their AI transformation. We profile the firm in the wake of it gaining recognition in the APAC Business Awards 2024. Leading AI transformation solutions provider, iKala, has a mission to “enable AI competencies” of enterprises by providing AI adoption and AI-driven MarTech solutions, to optimise their operational efficiency and increase customer engagement. With innovative solutions and SaaS products that are available in over 190 countries, iKala enables more than 1,000 enterprises and top-tier brands, including Fortune 500 companies, to transform their businesses with its two hero offerings. iKala provides custom AI solutions for enterprise, and Kolr, which possesses a database of over 300 million international influencers and over six billion of real-time social media platform data from Facebook, YouTube, Instagram, TikTok, Twitter monthly, utilises advanced AI technology to deliver optimal recommendations of influencers, building up precise and outstanding influencer marketing performance through data. Operating a client-centric approach, iKala is dedicated to empowering businesses with AI. “We are guided by the principle of ‘customer obsession’ and maintain a strong focus on creating a client-centric approach,” elaborates iKala’s cofounder and CEO, Sega Cheng. “Customers are at the forefront of our priorities, and our team is committed to building and maintaining their trust.” In the APAC region, the demand for influencer marketing market is growing significantly with the influence of social media on consumer purchasing decisions continuing to deepen. According to Goldman Sachs (Mar 2023), the total addressable market of the creator economy could roughly double in size over the next five years to $480 billion by 2027 from $250 billion in 2023. Currently, iKala is actively expanding its influencer database, and already has over 300 million influencer profiles across multiple platforms and countries. Through AI influencer marketing solutions, the firm facilitates cross-border sales from Japan to Taiwan and Japan to Southeast Asia. iKala also places significant emphasis on employer branding, firmly believing that the relationship between a company and its employees is mutual. In this regard, iKala actively communicates its eight core corporate culture values to the public, which include principles such as freedom and responsibility, customer obsession, embrace reality, transparency, growth mindset, diversity, less is more, and sustainability. “Our aim is to attract talents who resonate with iKala’s culture and values,” Sega explains. “Moreover, I regularly share articles on AI technology and business management across personal social networks. This not only extends our potential talent pool but also effectively helps suitable candidates become acquainted with and join iKala.” Every month, iKala hosts an all-hands meeting to ensure the CEO and various departments can disseminate information to all employees simultaneously, enhancing mutual trust and accelerating execution. The dedicated team also consistently embodies a growth mindset, proactively organising technical workshops, R&D sharing sessions, and book clubs to foster the growth of all members, preparing them to thrive in a changing environment. Recently, in recognition of its hard work and commitment to the industry, iKala was bestowed with the two prestigious accolades of Best International AI Transformation Solutions Provider and the APAC Insider MarTech Solutions Excellence Award in the APAC Business Awards 2024. Now, the company is poised for a bright and lucrative future. To begin with, it will remain committed to enhancing the AI capabilities of businesses by offering AI adoption and AI-driven MarTech solutions that enhance operational efficiency and boost customer engagement. In response to the growing demand for cross-border influencer marketing, iKala will also continue to accelerate the expansion of global influencer profiles. This will assist more brands, marketing planners, and agencies in the global market to utilise iKala’s AI influencer marketing platform, Kolr, to achieve effective influencer marketing and customer acquisition. “The rapid development of generative AI technology is driving the emergence of specialised search engines in various vertical industries, diversifying search methods from current user-friendly natural language processing to future possibilities such as full-text and image searches,” states Sega. “By achieving “AI explainability,” we create an optimal user experience that helps users understand the reasoning behind AI recommendations, reinforcing trust. “In the next phase, we aim to leverage AI-powered reasoning to uncover hidden insights and design optimal campaigns beyond human capabilities, advancing toward super-intelligence for marketing.” Company: iKala Web Address: iKala.ai Best International AI Transformation Solutions Provider 2024 & APAC Insider MarTech Solutions Excellence Award 2024 Oct24292 iKala
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