APAC Insider- Business Awards 2025 | 10 With some of the most beautiful ocean environments on the planet at its fingertips, it is unsurprising that MarineWise – a comprehensive marine resource designed for anyone who loves the sea – is helping people to make their time on the water both as safe and as enjoyable as possible. This is achieved through initiatives like sharing profiles on species native to these waters, delivering comprehensive fishing/boating guides, offering safety resources, and even presenting weather tools. For more on this acclaimed platform, we caught up with MarineWise’s very own Richard Metzger. Best Environmental Discovery Platform 2025 – Australia Home to perhaps the most diverse collection of marine environments in the world, Australia’s waters are renowned for their tropical reefs, temperate seagrass meadows, and deep offshore waters, making the possibilities they hold for education and exploration endless and unrivalled. Yet, it in this sheer diversity that the real challenges present themselves, challenges including the effects of climate change, overfishing, and coastal development, all of which puts pressure on the systems and threaten these areas. Through the array of services mentioned in the beginning, MarineWise takes a proactive approach to many of these issues, the idea being that, if people understand the basics such as how to fish responsibly, sail safely, and recognise the species they encounter and how to react to them, then they are more likely to make a conscious effort to protect the landscape. Essentially, for Richard and co., this entails translating the science and regulations into clear, concise language before using the digital sphere to share this insight. From casual beachgoers and recreational fishermen through to students, boat owners, and members of the local coastal communities alike, MarineWise serves all with a passion for Australia’s aquatic environments, affording them an ‘ocean’ of information through its exemplary, full-service discovery platform. Initially starting out as not more much more than a niche interest site, the shared dedication of its team has seen MarineWise blossom into an encompassing resource comprising multiple like-minded channels. In-depth fact files, buying guides, and even the MarineWise Resource Centre comprise this offering, which has had the same dual aim since its inception: to make marine knowledge easy to access and encourage people to enjoy these waters in such a way that they are preserved for future generations. This fuels the philosophy behind MarineWise, which is simply to be accurate, responsive, and easy to use, allowing people to find what they need easily but also to have the option to explore further if they wish. “Alongside the website, we use our social channels to share content, answer questions, and stay connected with our community.” Having built both the platform and its reputation on a commitment to the highest standards, MarineWise keeps on top of things by double-checking all of its facts against trusted sources, as well as organising its content in such a way that it is clear, professional, and complete with open channels for the likes of feedback and corrections. As Richard himself explained it: “That mix of reliable information, clear structure, and active engagement helps us deliver consistent quality to both readers and partners.” MarineWise’s ability to do this effectively starts and ends with its team, which consists of people who not only really their know their stuff when it comes to Australian marine life, but who also have the capacity to explain complicated things in simple and engaging ways. Another key component of working for MarineWise is having multimedia skills, since photo, video, and online content are the most common ways this team engage with their audience. More than anything, however, they all simply love the ocean. This passion is reflected in the way MarineWise brings its content to life, with everything from its species profiles to its fishing and boating guides striking a balance between informative and memorable and practical and exciting. It is also important to note that the wealth of content provided by MarineWise is neither backed by nor tied to any commercial brands. There is no hidden agenda, just a group of people keen to share their knowledge. Such independence keeps the voice here authentic and trusted. Committed to continuing down this path as we move into 2026 and beyond, MarineWise is looking to expand both its species and habitat guides over the coming months, as well as branching out further into state-specific content and growing both its video and social presences. The ultimate aim, however, remains the same, this to make it easier for people to learn about everything from safe boating to fish identification, keeping both people and these magical ocean environments safe from harm. Contact: Richard Metzger Company: MarineWise Web Address: https://marinewise.com.au/ AIM-Sep25189
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