Business Awards 2025

APAC Insider- Business Awards 2025 | 14 From the verdant rainforests of Kinabatangan to the majestic mountains of Sabah, Borneo is a popular tourist destination offering a diverse range of experiences for nature lovers and adventure seekers alike. Showcasing this idyllic island is Sukau Greenview Travel and Tours, a locally owned and operated tour company creating unforgettable experiences that truly connect visitors to this remarkable region. We found out more from Ree Shadree below, Sales Marketing Executive at Sukau Greenview, as the company is named in the APAC Business Awards 2025. Since 2008, Sukau Greenview Travel & Tours has been on a mission to highlight the natural beauty and rich biodiversity of Borneo, whilst also educating guests on the importance of wildlife conservation. With roots in Sabah, the company operates wildlife tours across the state, though its signature experience takes place along the Kinabatangan River – where its journey first began, and where it now proudly runs guest accommodation Sukau Greenview Lodge Whilst Sukau Greenview has grown and evolved over the years, the company’s mission has remained the same: to provide meaningful wildlife experiences, promote conservation awareness, and uplift its local communities by providing them with a platform to be seen and appreciated. With the aim of becoming one of the leading wildlife tour operators in Malaysia, the company’s multifaceted focus has significantly shaped how the team interacts with guests, partners, and its local community. “As a locally rooted company, we are committed not only to protecting our environment but also to sharing the unique culture and traditions of Sabah with the world,” said Ree. “Our philosophy is centred on responsibility to wildlife and nature, while also showcasing the warm hospitality of the Sabahan people. We believe that true client service goes beyond just guiding tours; it is about creating meaningful experiences that respect the environment and leave a lasting impression on our guests.” Being based in the heart of Borneo, within the broader APAC region, Sukau Greenview routinely encounters its fair share of competition. The island’s tourism industry is fiercely competitive; as Borneo grows in popularly, as does the pressure for tour operators to continually bring their A-game. Whilst this has created an intense environment to operate within, it has also brought its own unique benefits, with every member of the Sukau Greenview team feeling the push for continuous evolution. To maintain its incredibly high standards, Sukau Greenview actively practices responsible tourism and treats every piece of feedback – whether received internally or publicly posted online – with the utmost respect. Any criticism is promptly addressed to ensure that the company is always moving in the direction of ongoing improvement, with weekly refinements that allow Sukau Greenview to maintain the high-quality standards of services and experiences its guests have come to expect. At the same time, there are significant possibilities for companies operating within the region. “Borneo is already internationally recognised for its rich wildlife and natural beauty,” added Ree, “attracting travellers from all over the world who are eager to experience it firsthand. We see tremendous potential in showcasing Sabah and Borneo to new markets, educating visitors about our unique ecosystems, and creating unforgettable wildlife experiences that leave a positive impact.” With such a wide range of opportunities present in the region, 2025 has been both an exciting and rewarding year for the Sukau Greenview team. The company has completed a major refurbishment of the Sukau Greenview Lodge to elevate its standards of hospitality and guest comfort, and its team has continued to grow in both size and capability. Such developments have strengthened the foundation of Sukau Greenview, setting the stage for the next phase of its strategic growth. Looking ahead to the remainder of 2025 and into 2026, the focus is on maintaining this strong momentum. Sukau Greenview aims to continue improving its services, expanding its expertise, and delivering even better wildlife experiences to its guests. This will include further exploration and development of new destinations across Sabah and the wider island of Borneo, allowing the team to showcase even more of the region’s rich biodiversity and cultural heritage whilst maintaining Sukau Greenview’s well-earned reputation as Borneo’s Responsible Tour Operator of the Year 2025. “As a relatively small company compared to other operators in Sabah, we take great pride in what we do and in what we have achieved,” Ree concluded. “Receiving recognition from APAC Insider through this award is truly meaningful to us. With continuous improvement, strategic growth, and a deep commitment to responsible tourism, we are excited about what the future holds for Sukau Greenview Travel & Tours.” Contact: Ree Shadree Company: Sukau Greenview Travel & Tours Sdn. Bhd. Web Address: www. sukaugreenviewtravel.com Responsible Tour Operator of the Year 2025 – Borneo

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