APAC CEO of the Year 2025 | 5 Feb25273 With offices in more than 130 countries, Marsh is the world’s leading insurance broker and risk advisor, providing industry-focused brokerage, consulting, and claims advocacy services. At the helm of its China branch sits Michael Li, CEO of Marsh China and a recent recipient in the APAC CEO of the Year Awards 2025. We talked with a spokesperson for Marsh China below to learn more about Michael and his journey to CEO. The world’s top insurance broker and risk advisor, Marsh is dedicated to empowering its clientele, enabling them to build the confidence they need to thrive in today’s complex financial landscape. For more than 150 years, the firm has been trusted by its clientele to provide unparalleled advice throughout their most trying and celebratory times, pushing them to achieve success by building resilience and attaining what was once thought impossible. Michael Li is the CEO, President, and Chairman of Marsh China, responsible for overseeing the company’s overall growth, planning, and daily operations. Prior to joining Marsh China, Michael held the role of Deputy Director of Sales Department at the head office of China Pacific Insurance Company. In this role, he learned to efficiently manage resources and achieve challenging targets. He has since transferred these invaluable gained skills, such as project management and team motivation, to lead his team and ensure the sustained success of Marsh’s China branch. Now, Michael demonstrates his expertise by leading complex projects and initiatives, leveraging his vast industry experience to integrate traditional insurance practices with emerging trends. Dedicated to driving innovation, Michael is relentless in his pursuit of excellence and is on a mission to establish Marsh China as the most reliable insurance partner for its clientele. To achieve this, Michael not only steers the company’s operations with a seasoned hand, but also actively engages in CSR initiatives, such as charity walks, planting trees and support underprivileged youth and children, to ensure the company’s continued contributions to its community. At the head of Marsh China, Michael is strategic in his approach, prioritising a deep understanding of both client needs and project requirements. He opts to lead with an emphasis on open communication, teamwork, and client-centricity, firm in the belief that a respectful and supportive work environment is essential for motivating the team to reach their full potential. In alignment with this belief, Michael actively encourages collaboration and values diversity, recognising that a variety of perspectives enhances creativity and problem-solving – key qualities when attempting to deftly navigate the complexities of the insurance landscape. Since taking on his position at Marsh China in 1997, Michael has exhibited an unparalleled prowess in his role and has expertly led his meticulously cultivated team from strength to strength. Throughout his tenure at the company, Michael has encountered various challenges and opportunities that have influenced his role, demonstrating an exceptional ability to adapt and innovate in the face of adversity. We learned that a significant challenge for the CEO has been navigating an uncertain economy, necessitating the adaption of strategies and the making of difficult decisions geared towards keeping Marsh China competitive and resilient. “These challenges have also opened doors to growth,” the spokesperson commented. “By embracing innovation, Michael guided the team in developing new strategies that do not only address client needs but also position the company as a market leader. Each challenge Michael has faced, especially the tough economy, has strengthened his dedication to fostering a supportive and innovative environment, ultimately boosting his effectiveness as a leader and contributing to the company’s success.” A forward-thinking leader, Michael ensures that he and the team learn and adapt from adversity, opting to view each obstacle as an opportunity for development. In 2025, Michael aims to launch several key initiatives focused on digitalization, operational efficiency and client satisfaction, with aspirations centred around sustainable growth and innovation. With continuous improvement at the forefront of his operations, Michael envisions an expanded market presence for Marsh China, whilst enhancing key service offerings to meet the evolving needs of its clientele and ultimately position Marsh China as an industry leader. “Reflecting on 2024, Michael learned the importance of adaptability in a rapidly changing economic landscape,” the spokesperson told us. “The challenges we faced taught him to embrace flexibility in strategies, allowing the team to pivot and seize new opportunities. This experience has reinforced this commitment to fostering a culture of innovation within the team. “Overall, Michael is excited about the future and the potential for both personal and professional growth. By focusing on innovation and collaboration, he believes the company can navigate the complexities of the market and achieve its goals together.” Contact: Michael Li Company: Marsh (China) Insurance Brokers Co., Ltd Web Address: www.marsh.com/cn Best Insurance Broking CEO 2025 (China)
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