CEO of the Year Awards 2026 | 8 The hospitality industry is undergoing a significant transformation that has been driven by the global rise of the wellness industry, with guests increasingly prioritising health, rest, longevity, and meaningful experiences when they travel. As a result, the sector is seeing a growing demand for destinations that integrate wellness into the core of their offering. Today we celebrate Toby Sutton, Founder and CEO of Sacred Hospitality Group, a company aiming to redefine modern luxury by restoring depth, meaning, and connection to the way guests live, stay, and gather. We heard more from Toby below, following his success in the APAC CEO of the Year Awards 2026. Whilst hospitality has always been grounded in taking care of people, the industry is currently entering a new phase that requires the focus to go much deeper. Today, people are seeking spaces that allow them to rest, recover, reflect, and reconnect with what truly matters. This is a demand being met head-on by one company converting underperforming assets into highdemand destinations blending luxury, wellness, and total rejuvenation. Since its inception in 2025, Sacred Hospitality Group has aspired to invest in, build, and operate transformative destinations that elevate the human experience and restore balance to modern living. The company combines architectural excellence, local authenticity, and operational mastery to create holistic ecosystems of wellbeing, from private residences and clubs to hotels and sanctuaries. Based in the heart of Canggu, Nirvana Life Bali is a sanctuary created by Sacred Hospitality Group that blends wellness, community, and luxury. Every element of the retreat is designed to help guests live with intention, from sunrise yoga and state-of-the-art fitness to nourishing cuisine and soulful connection. At Nirvana Life, guests are guided through every stage of their wellness journey by a curated programme tailored to their specific needs and a team of world-class trainers. “We aim to redefine modern luxury by restoring depth, meaning, and connection to the way people experience hospitality and place,” Toby told us. “Sacred Hospitality Group exists to create spaces that honour the human spirit, integrating wellness, beauty, and belonging into every touchpoint.” Founder and CEO of Sacred Hospitality Group, Toby Sutton has focused the last decade on building concepts that go beyond the realm of traditional hospitality models. Toby operates at the intersection of luxury hospitality, wellness innovation, and real estate development, creating environments designed around wellbeing, community, and meaningful human experience. Toby’s journey into hospitality has been one shaped by a combination of operational experience, entrepreneurial thinking, and a strong interest in how environments influence human wellbeing. Toby worked closely with hospitality and property development projects early in his career, equipping him with a deep understanding of how places are conceived, built, and operated. Over time, he became increasingly interested in how these environments could not only be designed for comfort, but also for wellbeing and transformation. As CEO of Sacred Hospitality Group, Toby leads with collaboration and vision. “I believe the role of a leader is to provide clarity of direction while empowering talented people to bring their expertise to the table,” he said. “Hospitality and development projects are inherently multidisciplinary, so creating an environment where different perspectives can contribute is essential. At the same time, I try to maintain a strong sense of purpose within the organisation. When everyone understands the vision behind what we are building, it becomes much easier to align efforts and make thoughtful decisions.” Over the next few years, Toby will be focused on expanding the Sacred Hospitality Group ecosystem, with plans to continue developing projects that reflect the next generation of wellness-driven destinations. The team sees significant potential for this model across various regions in which travellers and residents alike are seeking environments that support wellbeing, connection, and thoughtful living. On a personal level, Toby hopes to continue contributing to the evolution of hospitality by helping create more places that positively impact the people who experience them. “If we can build destinations that genuinely support human wellbeing while also delivering long-term value for partners and investors, then we are moving in the right direction,” he shared. The CEO continued: “Hospitality has always been about people and the connection that revolves around them. While the industry continues to evolve, I believe the most successful destinations will always be those that remain deeply human in their approach. Creating environments where people feel welcomed, restored, and inspired is ultimately what great hospitality is about.” Contact: Toby Sutton Company: Nirvana Life Web Address: www.nirvanalife.com Wellness Ecosystem CEO of the Year 2026: Toby Sutton & Multi-Stream Hospitality Growth Excellence Award 2026 Nirvana Life
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