December 2017

6 APAC / December 2017 , 1708ST01 Environmentally Friendly Technology Latent Stella Technology Limited invests more than 20%of its annual turnover in research and development areas. We spoke to CEODr. Hin Yu, MarkMak andManaging Director, Mr Anjiang, Ken Lin to discuss the services of the company and talk about its Environmental Merit Award. One of the greatest implementation of Latent Stella is a solar thermal hot water and cold air return heat exchange farming system that is successfully demonstrated in the Jiangmen, China. The system composite of green power, efficient solar energy system and air source heat pump as the energy source of heating and air-cooling. By achieving the sun - air - water green ecological environment, the entire system can reduce the power consumption up to 70%. In winter, the composition system supplies hot water and while solar energy bears little heating load. The heat will be transferred in the coil pipe throughout the farming area. Mark tells us more about the company and the work they do, along as describing what types of clients they work with. “In summer, air-source heat pump is water-cooled air- conditioning system used as cooling system, which can maintain the indoor temperature within our desire range. In line with our mission of providing its customers with environmentally friendly energy solutions, we are also researching how to improve the efficiency of our products and thereby lower their electrical power demands. We design our products to be long lasting and easy to maintain, leading to a long product lifecycle. In addition to durability, features such as recyclability and the outward appearance of our products have become increasingly important focus areas for testing. Therefore, we work in close cooperation with industrial designers when designing any new products. “As consumers become more concerned about the environment and sustainability, being environmentally friendly is a good way to keep a company in the black, as to say. Companies who are interested in environmental friendly products or systems come to us, we offer tailor made system, rational system and home appliances.” Being a successful business, it is important that all staff must work towards achieving the same mission. Mark discusses what key principles the company and its staff must adhere to, outlining the business strategy which contributes to their success. “Green energy, sun - air - water green ecological system. Green energy is any energy that reduces the impact on the environment by decreasing waste or reducing the use of fossil fuels. Wind turbines, electric cars and solar energy are examples. Our business partner frequently can save money by instituting green policies, and some green energy remodelling projects can make their business eligible for a tax deduction. We are focusing to the countries that can get subsidies in green energy project so that customers are more willing and tempted to get involved.” Within the Asia Pacific region, Mark outlines the key attributes he believes the team possesses which have made it successful, before going on to tell us what challenges Latent Stella has overcome in order to reach the heights of success that the company has. “Latent Stella are a research and development company and we are investing more than 20% of our annual turnover in research and development area. More than 90% of our products are patent oriented. That’s provide us a uniqueness among other suppliers. “To be a successful company, I believe that reliability is the most important element. Reliability is doing what you said you would do when you said you were going to do it. The second most important element to me is competence. We are a research and development company and we are investing more than 20% of our annual turnover in research and development area. More than 90% of our products are patent oriented. The challenges are how to make us reliable and maintain a core competence.” Part of the company’s success can be attributed to the firm’s approach when undertaking a new client or project. Mark gives us more details about staff’s process with a new client, highlighting the notion that a whole team is assigned to each new client, meaning every question will be answered and their expectations met, and usually surpassed. “One of the most critical parts of our on boarding process is assessing our new clients existing campaigns. Understanding what they do and don’t have in place should be used to develop a scope of work. We assign teams of five to every new client. The team consists of a marketing officer, a coordinator, an engineer analyst, a designer, and a project Manager. The better our team can relate to our client’s team, the smoother the on boarding process will go. But the most important assignee from an on boarding perspective is the strategist. As the chief point of contact, it is important that the strategist has some commonalities with the client, if possible. I try to assign the team with the most relevant industry experience and cultural fit first, everything else second. If I am confident that they will hit it off on a personal note, I am confident that the on boarding process will go smoothly.” Ultimately, Mark predicts what the future holds for Latent Stella, commenting on some upcoming projects which he wants to tell us