February 2017

36 APAC / February 2017 , ASAP Creative & Communication Ltd provide global and China based corporations and government entities creative event platforms to informand connect with their targeted audiences. The company’s co-founder and owner, Patsy Yeung, briefly spoke to us about what the company does and its plans for the future. Freedom to be Creative Founded in early 2003, ASAP is an events agency specializing in communicating business messages in live brand environments. The firm works with international companies and corporations that demand excellence in communications services, covering diverse sectors and industries. Their services including design, logistics, creative & strategy, Live production, digital production and onsite management. Owner of the firm, Patsy Yeung chats to us about the company’s philosophy and how this benefits clients. “Our philosophy is to channel a freedom to be creative but to operate within the specific professional boundaries of the companies and major corporations that we serve. With that in mind, we strive to constantly questioning and challenging ourselves and each other to come up with better solutions and answers and for high standard result and flawless execution.” ASAP is headquartered in Hong Kong, which is firmly placed in the APAC region. Patsy gives us an insight into the challenges of the region and what makes the company stand out from their competitors. “Our biggest challenges in the region is the lack of new venues for large events, which results in clients spending their money elsewhere outside the city. However, clients in the HK market are a lot more open- minded when working with new communication forms and social media. Hence, this also creates opportunities in this sector. “We are particularly knowledgeable of the China market. Witnessing the huge financial and consumer growth and changes over recent years, we have rapidly expanded into this market. We specialize in assisting clients in meeting the receptiveness of new audiences in China, understanding the often challenging infrastructures and cultural diversities of each city having delivered events for international corporations in more than 20 cities in China.” Finally, Patsy shares her vision for ASAP’s future by telling us of projects that are being developed in 2017. “We are planning to spend more resources, developing further in the area of social media and apps development. One of our latest projects next year is to launch a new automobile world in a remote area. It will be challenging to develop an appropriate strategy for marketing and communication to the public and corporates.” K Company: ASAP Creative & Communication Ltd Name: Patsy Yeung Email: [email protected] Web Address: www.asapcreative.com.hk Address: 2/F Wai Hing Commercial Bldg., 17-19 Wing Wo Street, Central, Hong Kong Telephone: (852) 2152-9382 AB160034 “We are particularly knowledgeable of the China market.