APAC Issue 2 2018 Urban Property Australia

14 APAC / Issue 2 2018 , STRATACACHE Completes the Acquisition of Scala Recently, STRATACACHEannounced that it has completed the acquisition of all outstanding Scala shares andScala divisions around the globe including Scala Inc., ScalaBV, ScalaKKandScalaNordicAS. STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviours, allowing for personalised shopper interaction. There solutions deliver consumer activation at the point-of- decision, generating new sales opportunities and enhanced retail profitability. On the 14th February, STRATACACHE announced that it had completed the acquisition of all outstanding Scala shares and Scala divisions around the globe, including Scala Inc., Scala BV, Scala KK and Scala Nordic AS. This strategic move will foster further growth for Scala globally, providing access to STRATACACHE resources and technology platforms, as well as setting the stage for future acquisitions into the Scala brand. “Scala has created an excellent brand and execution footprint around the globe over the past thirty years, tailoring their digital signage offerings to the specific needs of each global region. Strategically expanding that growth with the full backing of STRATACACHE support, services and capital will help grow Scala to the next level,” said Chris Riegel, CEO of STRATACACHE. “After great growth of Scala in 2017, we are making it clear that the Scala brand is part of the STRATACACHE family of digital media and marketing technology companies, and with that comes the unique ability to leverage the greater platform - including software, hardware, services and support - to serve leading global brands.” This announcement follows the recent announcement of newly formed STRATACACHE subsidiaries and divisions - STRATACACHE LATAM, Q Division, PRN Health and STRATACACHE Capital - which are strategically aligned to directly address vertical or geographic market needs. STRATACACHE Capital has recently increased focus in Asia-Pacific, with the addition of regionally focused deal discovery, reviewing high growth opportunities for start-up, expansion, carve-out, reposition, restructure and turnaround. “As our organisation grows, we will continue to identify ways to optimise the business so that we have the best team in place to move these digital innovation projects forward, backed by the tech and expert knowledge found in the STRATACACHE family,” said Riegel.