Aug22194 Helping clients to protect their Intellectual Property for more than two decades, Michael Koch is an experienced attorneywith a passion for the industry and a client-centric approach that is second to none. We profile his firm in the wake of it being recognised in the APAC Legal Awards 2022. Koch IP is a boutique Intellectual Property (IP) frm providing dedicated patent and trademark attorney services of the highest quality at competitive prices, covering all aspects of patent, trademark, and design law. Koch IP offers its clients, which range from individual inventors to MNCs, to avail themselves of an extensive and multijurisdictional expertise in protecting their IP in Australia, NewZealand and internationally. The frm was established by Michael Koch, who has more than 20 years’ worth of experience in the industry. During his professional career, Michael was a partner in a leading Australian IP frm and in a leading German IP frm. He is currently also a partner in a leading Singaporean IP frm. Michael is a Trans-Tasman IP Attorney (Australia & New Zealand), a European Patent Attorney, and is on the Register of Singaporean Patent Attorneys. He holds BSc/ MSc degrees in physics from the Technische Universität München, Germany (Diplom Physiker), and was awarded his PhD by the University of New South Wales in Sydney. Michael also holds a Master of Industrial Property from the University of Technology, Sydney. He is a Fellow of the Institute of Patent and Trade Mark Attorneys of Australia (IPTA), a member of the Verein der deutschen Patentanwälte und Patentassessoren (VPP) (German association of patent attorneys andprofessionals), andamember of the German Australian Pacifc Lawyers Association. Michael tells us more about the frm’s approach to client service. “Koch IP represents clients with a commitment that matters are handled directly by a senior professional,” he explains, “and at a cost that reflects the lean operation environment in a boutique IP frm.” Over the last few years, the Australian IP services industry has seen major changes, starting with public listing of large frms under several different holding companies, and, more recently, the acquisition of some of those holding companies by others. On the backdrop of that environment, Michael tells us that there has been an increase in the establishing of small to medium size frms under the traditional structures of sole practitioner, partnership or incorporated frm. “Having been established in 2017, Koch IP was well placed at the forefront of this emerging trend, and has been successful in acquiring clients who believe that the traditional structures better serve their needs.” Koch IP thrives to obtain, enforce and defend IP rights for clients that are new to, or still relatively unfamiliar with, the IP sphere – as well as to provide those clients who have experience in the IP domain with a costeffective alternative without compromising on professional quality. Recently, the frm was recognised in the APAC Legal Awards 2022 for its diligence and commitment to its clients and the sectors it serves, being bestowed with the prestigious accolade of Best Boutique IP Law Firm 2022 – Oceania. Now, Michael has his sights frmly set on future growth and having reached the milestone of fve years since its establishment, Koch IP’s practice continues to evolve as a result of a dedicated business strategy, which includes client acquisition by referral and by targeted marketing initiatives. “Over the next few years, enlarging the team of professionals while maintaining the boutique-frm-philosophy is an exciting prospect for both myself and Koch IP.” Contact: Michael Koch Company: Koch IP Pty Ltd Web Address: www.koch-ip.com.au Best Boutique IP Law Firm 2022 – Oceania
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