March 2017

38 APAC / March 2017 , 1702AP38 Human-Centric World John Burton is CEO of Nintex. He talks to APAC Insider about the firm, the industry and what the future has in store. Nintex, with its industry-leading workflow and content automation (WCA) technology, empowers professionals across business and IT departments to quickly turn inefficient manual processes into automated well- run engines. Nintex Workflow Cloud™ is the company’s next-gen workflow and content automation platform that empowers anyone to easily build powerful “process apps” that bring human-centric workflow automation and process intelligence to all of the structured and unstructured content across a business. The firm currently has more than 7,000 customers, 1,700 partners, 400 employees and two million+ workflows that execute billions of time per year have been automated by Nintex customers. CEO John Burton tells us in more depth about the firm and the steps it takes to ensure that clients receive the best possible outcome every single time. “Nintex Workflow Cloud enhances/expands our architecture and enables workflow automation on any platform, across clouds,” begins John. “Nintex Workflow Cloud delivers on Workflow and Content Automation, the combined synergy of workflow automation and document generation with powerful analytics. “With external triggers, we are a hub integrating multiple cloud services, applications, task capabilities, customers, and partners. Like everything else we deliver at Nintex, our solutions are easy.” Nintex Workflow Cloud is based on three pillars: • Easy: hit the ground running fast with a cloud-based solution that removes upfront setup and costs • Human-centric: empower people closet to lines of business automate the processes that are your business • Intelligent: Gain insight and intelligence over evolving workflow challenges and opportunities “Nintex products come to life by a global network of highly trained and motivated partners (third-party SIs, VARs, and managed services firms) who share our passion for solving real business challenges and are critical to our success and the success of our customers,” John continuess. “They have deep expertise in Nintex together with leading technology solutions like SharePoint, Office 365, Power BI, Azure, Salesforce, SAP, and more. This combination of tech and know-how means that companies get a ‘game-changing’ result. “Organizations that automate workflows are more efficient, more effective and more engaged with customers because they’re not bogged down by manual, paper-based processes. Enterprises use Nintex to save time, boost productivity, and decrease costs.” Nintex’s mission is simple - to improve how people work, and John elaborates on how this is achieved. “We believe in the power of people—individually and together. We believe getting work done means connecting a person to the systems, data, apps and services he or she uses. But more importantly, it’s about connecting people to each other. That’s why we believe workflow is for everyone. “We’re growing rapidly. We’re a leader in our category, Workflow and Content Automation (WCA). We’re an employer of choice. And while all of this is fantastic, we exist to improve the way people work. It’s the core of our culture, the reason Nintex is growing. It defines everything we do.” For a company such as Nintex, differentiation from the competition is easy. John tells us what marks the company out as the best option for clients. “Nintex is improving the way people work. By giving our customers and partners the capabilities to easily and rapidly automate processes that could never be automated before. And importantly, to us, ease of use and powerful capabilities are inseparable whereas the common view is that they’re mutually exclusive. Today, our customers have automated more than two million workflows that execute billions of time per year.” At the outset of the Nintex journey as a small firm based in Australia, its mission was very much the same, making information workers more productive by automating the processes they use in their work. “At that time, the content in those processes was becoming more accessible through advances in the internet, intranets and enterprise content management systems, notably SharePoint. This began the rise of broad automation of collaborative, unstructured processes, with help from, but not dependence on IT. “In an extraordinary few years, the velocity of business has been unprecedented through interconnectivity, adoption of SaaS systems, social media, transition to the cloud, and most importantly, far greater intimacy with clients and constituents. “With all these advances comes opportunity and challenge. How do we compete, transform, stay relevant when it seems that our IT resources are more stressed than ever? “Our perspective is that today’s enterprise must evolve or risk becoming obsolete. The race to digital starts by enterprises first automating their people centric processes by connecting them to any content without limits. That’s what Nintex is all about; delivering the platform for great agility and automation of work, not just data. We’ve been developing all our capabilities with this goal in mind.” There have been many challenges along the way for Nintex in its mission to become a success in the APAC region. John tells us more about the obstacles the firm has faced and how it has sought to overcome them. “We recognize that the APAC region has multiple languages so international language support has been a key component during Nintex product development. We also recognize that the IT landscape offers an incredible breadth of solutions to improve business processes. Nintex’s product team approaches this competitive marketplace with a primary goal – maximizing benefits to the customer, which in many instances takes the form of a collaborative approach to the development of technology solutions. “Nintex leverages the powerful foundation of widely-used platforms like SharePoint, Office365 and Salesforce, among others, to deliver complementary workflow, forms, and mobile app solutions that allow customers to get the most benefits and realize the greatest business efficiencies inside and outside their organizations. As technology continues to evolve at a rapid rate, the ability to leverage capabilities from leading platforms like Azure, Amazon Web Services, and other cloud services is also a key part