November 2017 IPA

APAC / November 2017 5 NEWS , On the 9th Novem- ber, one of the glob- al leaders in pre- filled drug-delivery systems, Vetter an- nounced the official opening of a new branch office in South Korea. The new office in Songdo is lo- cated within the biologics cluster which is often referred to as a ‘sweet spot’ by the industry as it houses numerous prominent bi- opharmaceutical companies and service providers. Strengthening its global footprint in the Asia Pacific (APAC) region has been an ongoing goal for Vet- ter. The company established its APAC hub in Singapore in 2014, and subsequently formed a Japa- nese subsidiary by opening an of- fice in Tokyo in 2015. Although the pharmaceutical service provider had already been active in the South Korean market for years, the establishment of its own local branch office underlines the com- pany’s commitment to the Asia Pacific market, particularly South Korea. With the new footprint, Vetter will be better positioned to support its existing South Ko- rean business as well as that of new local and global customers, helping them to meet stringent development, manufacturing and packaging requirements of their injectable drugs. “Today is yet another milestone for our company. This new office will allow us to directly serve both local and global companies with South Korean market interests,” said Vetter Managing Director Pe- ter Soelkner. “We are certain that our market presence and activi- ties in this market will serve as an additional base and contribution for Vetter’s future global organic growth.” Vetter Expands its Footprint in Asia Pacific Region Vetter, one of the global leaders in prefilled drug-delivery systems, announced on the 9thNovember the official opening of a new branch office in South Korea. N New Celebrity Partner: Actor Scott Eastwood will join this year’s cam- paign to help shed light on ANA’s premium travel experience to Asian destinations. Eastwood is a partner that embodies a passion for travel in both his personal and profession- al life – and who also recently spent an extensive amount of time in Asia filming for his upcoming movie. Evolved Partnerships: ANA will con- tinue its partnership with Steve Aoki to further introduce U.S. audiences to Japan through the power of mu- sic, food and culture. Aoki will once again showcase the airline’s in-flight offerings, as well as his personal perspective on Tokyo through a con- tent series, which will be featured across his social channels and the campaign microsite, starting with his journey from the U.S. on an ANA flight to his top places to visit and foods to eat once he reaches Tokyo. Luxury travel influencer Scott Eddy will also once again team up with ANA and continue his journey through Japan showcasing new cities and experiences throughout his social channels and on the mi- crosite. New Influencer Partners: Also new this year, the Experience Class™ campaign will partner with social media influencers who are wan- derlust travellers with a craving for food and culture to travel to Asia and showcase their journey on their social channels and the cam- paign microsite. New and Exciting Asia-Inspired Content: Refreshed Microsite: The Experi- ence Class™ campaign will live on a newly refreshed microsite – ANA- ExperienceClass.com – which over the next year will feature dynamic influencer and partnership content from travels across Japan and Asia. Japan Insider Guides and Tips: The microsite will now house ed- itorial articles to offer an insider’s guide to Japan with food, style and culture content that provides a glimpse into Japan’s rich his- tory, and modern culture that have made the country a popu- lar, must-visit destination. This in- cludes tips for eating like a local in Tokyo, and top Instagram worthy places in Tokyo – perfect for trav- ellers’ jet setting to Japan. Original Video Content: Fresh vid- eo content will also bring to life the concept of Experience Class™ including the unique cuisine, re- markable entertainment and atten- tion to detail service. A new video featured on the microsite will also be released later this winter. “At ANA, we firmly believe that every passenger should feel like a special guest and be treated with the highest regard, no mat- ter which cabin they sit in. We are committed to delivering a premium travel experience to everyone,” said Matsushita. “Through this campaign, and our partnerships with Scott Eastwood and Steve Aoki, we want to celebrate the five- star in-flight journey that only ANA can offer.” The Experience Class™ cam- paign and content will live on a newly refreshed microsite. While the campaign will end March 31, 2018, the materials will remain vis- ible and available for guests and future travellers to reference long afterwards. As Japan’s only five-star airline, ANA has established its reputa- tion for superior air travel expe- riences through its dedication to exceptional customer service and prioritization of passenger comfort, convenience and safety. ANA has received numerous awards exem- plifying this, including being award- ed SKYTRAX’s highest 5-Star rat- ing for the fifth consecutive year in 2017 and was once again recog- nized as the world’s leading airline at the 2017 World Airline Awards hosted by SKYTRAX and named “World’s Best Airport Services” and “Best Airline Staff in Asia.” The airline offers international flights from 11 North American destinations including Seattle, Los Angeles, Washington D.C., San Francisco, Chicago, Houston, San Jose, New York, Vancouver, Mex- ico City and Honolulu. Due to the growing demand of travel between the U.S. and Japan, as well as Asia, ANA also launched its third daily flight between Los Angeles and Tokyo in fall 2017. Travelers can book their own ANA experi- ence here, or learn more about Experience Class™ as the airline reveals more details on ANAExpe- rienceClass.com.