APAC Issue Q1 2019

8 APAC / Issue Q1 2019 , India’s Proven Experts in Intellectual Property Law Founded in 1992 to tackle a growing need for a specialised intellectual property and technology law firm, Krishna & Saurastri have long established themselves as innovators in a now notoriously competitive field of practice. Today, they have forged a remarkable reputation through their considerable expertise and vast team of experts working in offices across the country. Indeed, though their still practice primarily within the IP and technology sectors, the firm have also branched out into supplementary fields such as, anti-counterfeiting, customs and border enforcement, biodiversity, and mergers and acquisitions, to name but a few. Anshul, himself a highly regarded voice in IP protection and IP litigation, starts the interview by offering some more insight into the firm’s background and history. “Krishna & Saurastri Associates LLP is a full-service law firm focused on rendering business friendly legal advice. The firm was formed in 1992 and merged with a law practice set up in 1956. Ever since, the firm has been navigating complex intellectual property and techno- legal issues for its diverse client base. Currently, the firm has 150 people spread across its offices in the major economic centres of Mumbai, New Delhi, Bangalore, Pune and Ahmedabad. “Since its inception, the firm has represented clients from all major industries and sectors. The firm’s team includes specialists with niche expertise and industry experience, which is leveraged to provide clients maximum value from legal counselling.” On top of this legal expertise, many of the firm’s associates and professionals have formative degrees, such as those in natural sciences and engineering, enriching their abilities whilst navigating the often-complex intellectual property and techno- legal landscapes. Further, the firm was founded on a platform defined by delivering legal solutions in an ethical and responsible manner, as Anshul explains in detail. “Our approach is always solution oriented. All solutions are delivered with the highest integrity and accountability. We believe that retaining the trust of our clients is the highest reward for our efforts. Retaining the trust of one client results in strong referrals and recommendations within the community.” As a result of this approach, the firm has been frequently ranked as one of the best Indian IP firms on the market by leading domestic and international publications. By all regards, the recognition from APAC Insider Magazine is only the latest in a long line of recognition – a testament to their expertise and standard of practice. The conversation soon turns to the topic of competition, and the firm’s unique benefits in a sector which has only grown more competitive on the back of swift technological development. “Krishna & Saurastri is, first and foremost, a well-established pan-Indian firm with a strong global reputation and network. More than that, we have a tremendous breadth of expertise across all facets of the IP sector and related sectors. We have a diverse workforce and a large number of support staff and paralegals.” As you can imagine, the firm has also implemented robust IT and automated systems across the practice, making sure that they remain – in all ways- at the cutting edge of their field. “On the other side, the key challenges are price undercutting and the retention of talented professionals. To overcome WR180099 Krishna & Saurastri Associates LLP is a full service Intellectual Property and Technology law firmwith offices across India. InNovember last year, Krishna & Saurastri were recognised in APAC InsiderMagazine’sWinners Review programme as the Best IP Litigation & Law Firm in India. We spoke with Anshul Sunil Saurastri, an Associate at the firm, to find out how they have built their remarkable reputation in the legal sphere. these challenges our firm offers flexible pricing based on client needs; continuous innovation on recruitment, compensation, appraisals, and the careful adoption of legal technology.” Finally, when it comes to the future of Krishna & Saurastri Associates, Anshul speaks on the firm’s recruitment efforts as they look to expand further. “Primarily, we hope to increase our presence across India by adding a new office in Chennai. We will also be hiring across all levels and improving our office infrastructure and employee benefits.” Contact: Anshul Sunil Saurastri Firm: Krishna & Saurastri Associates LLP Offices: Mumbai, Delhi, Bengaluru, Pune, Ahmedabad Head Office: New Excelsior Building, 7th Floor, Wallace Street, A.K. Nayak Marg, Fort, Mumbai – 400001 Telephone: (+91 22) 2200 6322 Website: www. krishnaandsaurastri.com intellectual property law offices | patent & trade mark attorneys krishna & saurastri associates llp