May22239 Dec22026 As a 100% Pakistani start-up company, Cheetay has delved into the intricacies of the Pakistani local landscape and has come up with relevant solutions for its consumers in the form of a convenient, fuss-free, user-friendly eCommerce app. We spoke to the company’s CEO, Majid Khan to find out more as it celebrates a landmark win in the APAC Business Awards 2022. Cheetay is an engagement-led e-commerce platform aiming to provide the best possible online retail experience encompassing a wide array of choices, with a twist of gamification. Currently operating in the three major Pakistani cities of Lahore, Islamabad, and Rawalpindi, customers can order groceries, fresh produce, fresh milk, medicines, and restaurant food from the Cheetay app and have them delivered in less than 30 minutes. Chief Executive Officer, Majid Khan, tells us more about the firm and the rationale behind its inception. “Cheetay is a homegrown Pakistani technology company that strives to bring convenience to people’s lives and change the way they live,” he enthuses. “We are committed to taking the mundane, the painful, the boring time-sucks out of your lives so you can focus on the things that really matter. We aim to improve our users’ lives to the extent that they should wonder ‘How did we ever survive before Cheetay?’” Appointed CEO in August 2019, Majid had been working in the US for the past two decades and has had a successful career investing in public and private companies globally. Most recently, he was the founding principal at Tourbillon Capital, a $4 billion hedge fund in New York. Building Pakistan’s first, and one of the world’s highestengagement, digital commerce platforms using a gamification strategy is pioneering a new approach to digital marketing. By gamifying each layer of the engagement funnel, by creating in-app content, as well as offering standalone games, not only is there higher engagement but it also dramatically lowers customer acquisition and retention costs, plus the multiple digital currencies that customers can earn create a strong in-app economy and more opportunities for instant gratification while significantly reducing customer churn. Cheetay’s audience is techsavvy working individuals between the ages of 25-45 years, who are on the lookout for a convenient, hassle-free lifestyle, and with Cheetay, that is exactly what they get! “We offer a convenient and seamless grocery shopping experience that frees our customers from the chore of heading to the supermarket,” Majid continues. “Now they have more time to enjoy the things they love the most with the people they love the most!” The company’s unique selling point, Majid goes on to say, is that it offers its customers the widest variety of the best quality products, while providing an experience that keeps their customers engaged. “Our mantra is to spoil the customer with value, choice, and convenience to ensure a reputation based on trust and reliability! Keep watching this space, because we are about to disrupt a few industries with our multi-category approach!” The app itself is very easy to use; customers simply browse through the restaurant, grocery, medicine, or dairy categories and fill up their cart with the highest quality products. With a smooth check-out process and real-time tracking of their order, the Cheetay app makes delivery fast and stress-free. At Cheetay, people are at the heart of everything they do. Not only is the firm’s customer base also its business lifeline, but as a company, it views its talented team as its most valuable asset. The company’s internal culture can be best described by five core values, Majid tells us, these being: teamwork, ownership, transparency, trust, and fun. And when recruiting for new talent to work at Cheetay, the experienced leader and his dedicated team look for three main characteristics - creativity, tenacity, and a willingness to learn and grow. “We aim to promote a culture that is conducive to learning and encourages teamwork at all levels while ensuring that our employees have fun when they come in for work every day,” he states. “This is done by designing an elaborate engagement plan and a training calendar at the beginning of each year. “At the end of the day, we are a bunch of dreamers brought together by the unifying ideal of making the world a better and more joyful place!” Cheetay is an engagement-led e-commerce platform aiming to provide the best possible online retail experience encompassing a wide array of choices, with a twist of gamification. The Best Online Groceries & Lifestyle Services App - South Asia Chief Executive Officer, Majid Khan, tells us more about the firm and the rationale behind its inception. “Cheetay is a homegrown Pakistani technology company that strives to bring convenience to people’s lives and change the way they live,” he enthuses...
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