APAC Issue Q3 2019

22 APAC / Issue Q3 2019 , Blu Smart Chooses Ridecell to Power First All-Electric Ride Sharing Car Service in India Ridecell Inc., the leading platform provider for shared and autonomous mobility operators, and Blu Smart, the pioneers in all-electric shared smart mobility, today announced Ridecell as the platform provider for the recently launched Blu Smart Mobility ride share service in India. The first all-electric rideshare service on the Indian sub-continent, Blu Smart Mobility is taking the fast lane towards offering a convenient service that addresses India’s ambitious carbon reduction targets. Ridecell’s complete shared mobility platform will allow Blu Smart Mobility to quickly get the fleet operational while maximizing efficiencies. “The Indian government declared that all new vehicles should be electric by 2030, and Blu Smart is building our infrastructure to make certain we achieve this target,” explained Punit K Goyal, Co-Founder, Blu Smart. “Our launch fleet of 70 all-electric Zero emission vehicle fleet will help India achieve ambitious carbon reduction goals. rideshare vehicles will initially serve the New Delhi market, quickly expanding to 500 vehicles and serving multiple cities in India. It was a simple process to seamlessly migrate our older software to Ridecell’s comprehensive and customizable platform. The speed and ease of migration facilitated Blu Smart’s launch of India’s very first all- electric service.” Ridecell enabled the rapid roll- out of the Blu Smart ride share service by offering a complete shared mobility platform that includes a driver app; a cloud- based operational dashboard that controls vehicle assignment, ride pricing and other critical service parameters; and a rich API set that allowed Blu Smart to quickly offer a fully customized mobile application. Ridecell rapidly implemented numerous local adaptions, including rider payment in local currency, inclusion of GST (goods and services tax), and payment via the locally- dominant PAYTM digital wallet application. Additional planned enhancements include vehicle assignment based on battery charge level and charging station proximity, automated calculation and invoicing of toll road fees, and car sharing services using the same Blu Smart ride sharing platform and user database. “The Ridecell platform is built not only for fast initial deployment and easy scalability, it is specifically designed for high-yield operation—keeping vehicles charged, on the road, and filled with paying passengers,” said Aarjav Trivedi, Ridecell CEO. “High-yield operations are the key to profitability. Ridecell is excited to be working so closely with Blu Smart to bring this carbon-free service to India.” Ridecell is the only shared mobility platform offering a complete ride sharing platform in addition to a full on-demand and scheduled carsharing solution.