25 experiences, for the benefit of our clients and their customers.” Collinson International conducts regular market studies – both from a global and regional level – to better understand the evolving needs of their clients, and their customers. Their most recent APAC consumer insights report shared further insights towards consumers’ psyche, how they would prefer brands to engage with them, and their preferences towards travel experiences. With the understanding that consumers are increasingly desiring experiential, emotional rewards such as airport lounge access and wider travel experiences – versus rational rewards, such as points and cashback – Collinson International has added 15% more airport lounges and travel experiences to its Asia Pacific Priority Pass network over the last 12 months, which results in doubling their repertoire of dining, refreshment and relaxation options at airports in the region; further complementing their vast airport lounge network with experiences ranging from gaming lounges to spas and restaurants. Under Todd’s leadership, the business’s desire to help elevate every journey into something special is prevalent; with Collinson International increasingly making innovative solutions more readily available within the region to not only meet the evolving needs of consumers (and travellers), but also provide opportunities for clients to better engage with their customers and add value to their lives. One such solution is SmartDelay™. With travel returning at pace in Asia Pacific, increased passenger traffic can also result in a more challenging journey. SmartDelay™ helps alleviate travellers’ stress and anxiety in the event of a flight delay or a cancellation by providing airport lounge access. By working with brands to offer this simple and seamless solution, brands can be there at their customers’ time of need, offering them peace of mind during such unforeseen circumstances. The other recent collaboration with utu – led by the Asia Pacific region – also enables Priority Pass Members globally, who purchase their memberships directly from the website, to upscale their VAT and GST refunds from participating tax-free shopping operators. This people-first approach is evident in the way Todd manages his teams in region, with the leader directly attributing the successes Collinson International has forged to the perseverance and determination of the company’s employees. “I believe that a company’s spirit is shaped by its people,” Todd says. “At Collinson International, we strive to be a company that stands for more than just making money. We want to be one that our people are proud to work for, and a business that our clients want to work with. In my opinion, this starts with trusting and empowering each and every member of the team to own their areas of the business and apply their specialist knowledge to the best of their ability. In turn, individuality is complemented by our common values, which include striving to make the right choices, being insight-led, and embracing innovation.” Looking ahead, Todd’s people-first approach will no doubt prove vital to Collinson International’s ability to innovate – with the Asia Pacific teams continuing to work closely with partners and clients alike to deliver a broader ecosystem of experiences and offerings beyond the airport, to enhance travellers’ journeys across more touchpoints. Future developments promise to be fruitful, and we are eager to see what is next for Collinson International, with a leader such as Todd at its helm. Contact Details Company: Collinson International Web Address: collinsongroup.com Executives from Collinson and Sports Federation & Olympic Committee of Hong Kong, China at the Signing Ceremony
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