APAC Insider- Q3 2024 | 28 Amigo Entertainment Technologies is an audio, video, lighting, and special effects supplier based in Manila. For over four decades, Amigo Entertainment Technologies has remained an industry leader, building a reputation for supplying cutting-edge products to major establishments, steered by the expert hand of Company Founder Amando N. Zamora. Below, we take a closer look at how Amando has led Amigo Entertainment Technologies to great success. Entertainment CEO of the Year 2024 (Manila): Amando N. Zamora A m i g o Entertainment Technologies was initially formed in 1979 as the First Audio Resources and Management Corporation, or First Audio, with a principle focus on supplying music and DJs, trained in advanced technical skills and music programming by the company’s own initiative. Simultaneously, it provided the installation of background music and paging systems in selected government, military, and private institutions. As a major force in the entertainment industry, First Audio pioneered the remarkable shift of the market’s interest in discotheques in 1980 as it recognised a rising interest. The company launched a series of successful operations amongst the top discotheques in the Philippines, a move that would be later recognised as the company’s big break. In 1992, the company branched into the live music industry with the launch of its own music lounge, Club Amigo at the Cebu Plaza Hotel. To reflect First Audio’s expansion into total entertainment, the company changed its name to become Amigo Club Entertainment. Club Amigo was the company’s first wholly owned development and kickstarted a chain of developments that shaped the future of the company that we know today. 2001 saw a rapid increase in the popularity of shopping malls in the Philippines, a market demand that Amigo Club Entertainment planned to meet. Always adapting, Amigo Club Entertainment developed a new concept in background music and paging applications by producing high-powered loudspeakers and equipment. Its innovations were first picked up by the Cinderella Group of Companies in 2001, and then the SM Group of Companies in 2003. This collaboration with the SM Group was a catalyst for the company’s success, with the SM Group eventually becoming Amigo Club Entertainment’s multimillion core business. The company is the official supplier of audio, visual, lighting, and special effects for the SM Group and has installed the audio and lighting systems in 68 SM malls, out of a total 75. In 2003, the company was also awarded the technical preventative maintenance and music management contracts for all SM malls, department stores, and affiliates across the nation. This expansion would continue, with an exclusive distributorship agreement with Daktronics Inc., in 2012. That year, Amigo Club Entertainment provided the first ever, high-definition LED scoreboard and ground LED ribbon display in the country for the SM Mall of Asia Arena. Following this, Amigo Club Entertainment changed its name to reflect the continued expansion and diversification of the business. Thus, Amigo Entertainment Technologies was born. Amigo Entertainment Technologies’ rise to success is direct display of Amando’s strong business acumen and desire for innovation. The mogul has grown from supplying DJs to his father’s discotheque in 1979, to running a frontline company that introduces advanced developments and technologies to the country. Amando has continually led Amigo Entertainment Technologies from strength to strength, his resolve never wavering in the face of adversity. When Amando saw the disco scene declining, he shifted his company’s focus to installing audio and lighting systems for malls and department stores. Under Amando’s expert watch, Amigo Entertainment Technologies need never worry about falling behind its competitors. To maintain his strong hold on the market, Amando practices meticulous financial planning. The more projects Amigo Entertainment Technologies undertakes, the more responsible financing must be prioritised. His company steers clear from borrowing money from the bank, avoiding leverage and tricky interest rates. Despite Amigo Entertainment Technologies’ high affinity for cutting-edge technology, Amando opts to invest in people through the company. He wishes to provide economical solutions to the country and plans to set up a factory that assembles audio and lighting equipment to do so. This factory will open many employment opportunities for the community, allowing Amigo Entertainment Technologies to push for a more socially sustainable future. The distinguished history of Amigo Entertainment Technologies is a testament to the hard work that Amando has exhibited for over forty years. Committed to providing high-quality, dependable AVL solutions, Amando has driven his company to new heights and has revolutionised the Philippines’ entertainment industry. It is for this dedication that Amando has been recognised as the Entertainment CEO of the Year 2024 (Manila). Contact: Amando N. Zamora Company: Amigo Entertainment Technologies, Inc. Web Address: https://www. amigoentertech.com/ Apr24214
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