APAC Insider- Q3 2024 | 29 At the helm of boutique PR agency yourPRstrategist is Founder and CEO Cecilia Wong, who, since starting up the business back in 2019, has been supporting the likes of founders and start-ups by sharing their brand stories with prospective customers and the wider community. The agency’s ethos is “getting PR right”, and they achieve this by “saying the right thing to the right person at the right time” or as broken down by Cecilia – crafting the right message to the right audience at the most opportune time. We have the pleasure of catching up with Cecilia to learn more about the business and her career. Focusing on Web3, a new internet model encompassing the likes of blockchain, tokens, and decentralisation, as well as the wider emerging technologies sectors, yourPRstrategist serves to deliver value and quality for their clients. This commitment extends to the wider community, with Cecilia telling us that this was her reason for entering into the Web3 space. She explains, “there are so many opportunities here to be impactful, with innovative technologies consistently offering up new capabilities and ways to deliver valuable solutions.” Coming from the entertainment sector before switching over to the tech and finance sectors, Cecilia quickly realised the importance of leveraging the skillsets she had honed across past positions, such as ‘people skills’. Recognising the importance of collaboration, she says they “ try to partner with like-minded startups and media platforms because when there are synergies, everyone and everything works hand in glove to deliver better results and performances.” Within her team, collaboration and teamwork are also prized as they amplify each other’s strengths. There have been countless times when she has explored every possibility in a situation, only for a new perspective to come along and unearth an unexpected answer. This ties into the leadership approach that Cecilia employs today, which she gladly admits consists of a lot less hand holding than when she first started. She tells us, “over time, I have learnt to let go earlier, as I discovered that a team will naturally take ownership when you do that.” Cecilia continues, “whilst promoting a collaborative environment is key to optimising creative problem solving, sometimes there is a deadlock in decision making. This is where decisive leadership needs to come in.” As a thought leader, Cecilia has more than carved out a niche for herself in her areas of expertise over the years, something that can be seen in her adopting the concept of “first principles thinking.” As for exactly how this no-frills mindset has helped, Cecilia comments, “once you have stripped down assumptions to reach a more accurate analysis, you can then build out your strategy more effectively because you know you are targeting the right areas. In areas like content marketing strategies and especially so in account-based marketing, first principles thinking has consistently proven to be invaluable.” Yet another key element for yourPRstrategist have been their focus on staying ahead of the curve, something they primarily achieve through dedication to the emerging technologies sector touched on above. Cecilia believes society to be heading towards VUCA (volatility, uncertainty, complexity, and ambiguity), and underscores this through the example of a child in a developing country with a smartphone today who has access to more technology than the U.S. presidents of just a couple of decades ago. With AI driving further change, this second machine age appears to be causing even more upheaval than the first industrial revolution, a point of concern for many. Even as Cecilia points out that “exponential technologies actually offer early adopters asymmetric advantages over their competitors”, she is emphatic that developing the right approaches and behaviours is of paramount importance to survive or thrive in a VUCA world. “Systems that enable P2P interactions and transparency empower us en masse and should be protected at all cost. Decentralisation efforts and stakeholder economies must be developed to promote accountability and responsibility,” Cecilia explains and also stresses that, “we need collaborators who can build shared visions of the future together and foster frameworks that will be mutually advantageous to both us and other communities and societies.” Not having come from a technology background, starting work in these sectors was “a steep learning curve” for Cecilia. Nevertheless, with the help of strategic partnerships, a collaborative, capable team and a bustling client base through word-of-mouth referrals and from industry events, yourPRstrategist has blossomed into a successful PR agency that champions the lean-and-agile team framework to deliver optimal results. Looking ahead to the future of both her own career and her business, Cecilia tells us that yourPRstrategist will continue to prioritise quality and deliver value, all whilst staying boutique. Cecilia also lets up that she is in the process of building a stealth start-up, representing an exciting new opportunity for this leader and public relations influencer. An official announcement is scheduled for September. In the meantime, we are delighted to celebrate Cecilia Wong’s triumphs by crowning her the Most Innovative PR Consulting Business Leader 2024 (Singapore)! Contact Details Contact: Cecilia Wong Company: yourPRstrategist Web Address: https://linktr.ee/ yourprstrategist Most Innovative PR Consulting Business Leader 2024 (Singapore): Cecilia Wong Apr24446
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