APAC Insider- Q3 2024 | 8 The Australian Enterprise Awards CREATIVE MARKETING AGENCY OF THE YEAR 2024 continues to prove there’s far more to powerful creative than meets the eye. Before clients started walking through redhotblue’s door, in fact, before there was an office door to walk through, redhotblue’s founder - Jody - has dressed in her signature orange, donned immaculate hair and makeup, and showed up with all the eagerness and excitement that you want from someone who has been entrusted with your brand’s image. The momentous responsibility of a creative agency has never eluded Jody. A creative agency is like a plastic surgeon; hired to improve the health and appearance of your business. You wouldn’t want to book a surgery consultation, to find yourself being wheeled off to the operating room, without discussing any of your expectations. Similarly, Jody knows that her client’s trust must be earned, and their expectations well understood. Redhotblue’s approachable demeanour and dedication to listening enables us to observe and understand a brand and offer unique insights, fostering a foundational trust. The genuine and caring nature of our culture has allowed us to maintain a consistent client base for over 26 years, with some clients’ tenures spanning more than a decade. This trust is mutually beneficial as our agency is most effective when a business is confident in our expertise and affords us the necessary creative freedom to deliver outstanding content. Creativity should be standard when you hire a creative agency. For redhotblue, it is in everything we do, from the floor-to-ceiling mural that welcomes people into our office, to the innovative campaigns that we craft. We love immersing ourselves in visual serendipity, putting pen to paper, and extracting all the exciting and innovative ideas that come to mind. However, our magic extends beyond designing visually successful content. Our true superpower is in helping businesses define and re-articulate their brand through strategic and intelligent creativity. Intelligent creativity is a culmination of the tasks that people don’t see, albeit far less glamorous than the final result, yet integral to intentional and clever marketing. Researching, brainstorming, strategising, and problem solving are the backbone of great campaigns. This kind of creative thinking allows for a bespoke approach, ensuring a client’s budget is effectively allocated for optimal results. There are no templated strategy proposals at redhotblue, every business is unique and is treated as such. Today, the redhotblue office is an extension of Jody herself; effervescent and creative. One room features a bar with a neon sign, while another boasts an indoor picnic area with a bench and astroturf. Visits from clients, staff, and their families are commemorated with vibrant drawings on the hallway walls. Despite this outwardly creative environment, the redhotblue team shares Jody’s commitment to a more considered approach. Each team member is aware of their impact on a client’s brand and approaches their responsibility with seriousness. Is it time to reconsider your marketing presence with an award winning agency? Visit www.redhotblue.com.au/ apac for a FREE consultation. Seriously Creative
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