APAC Insider Q4 2024 | 10 Rob Bowden is the CEO behind Australia’s MAXM, an innovative rehabilitation solutions company renowned for its creation of the patented MAXM Skate knee rehabilitation device. With a sensor that tracks range of motion and the ability to utilise a user-friendly mobile app to help patients across every stage of their rehabilitation journey, all from the comfort of their own home, this technology is changing the game. Founded by Dr Matthew Liptak more than 10 years ago, and in recent years under the watchful eye of Rob as CEO, MAXM Skate has been taken from clinical trials to commercial markets and is today helping patients across the globe from Australia, Singapore, South Korea, the US, Europe, India and more. Best Patient Empowerment & Post-Surgical Recovery Innovation CEO 2024: Rob Bowden Maximising movement, strength, and function to demonstrably improve the outcomes of rehabilitation, MAXM is striving to go above and beyond, becoming a trusted, evidence-based leader in the field of knee surgery and injury rehabilitation and recovery, harnessing the meticulous combination of data and a highcalibre product to offer patients an experience like no other. This is a commitment embodied by every member of this team, and has seen the company develop quickly, achieving such regulatory listings as the CE mark, TGA and FDA certification in the process. Having guided the revolutionary MAXM Skate from clinical trials right through to being a product ready for the international market, MAXM has improved its solution considerably over the past few years. This includes both the technical aspects and the software design of the solution, something that has resulted in significant progression concerning uptake and global usefulness. Each manufacturing run has showcased these improvements, set against a backdrop of the continuous building of a highly skilled team, leading to fast product and company growth. With the groundbreaking nature of the MAXM Skate in tow, MAXM is continuing to focus on revolutionising total knee replacement rehab, a surgical procedure which is expected to more than triple globally over the next five years or so. As Rob himself explains, “our solution is innovative. We enable patients to get out of hospital more quickly, recover successfully at home, and be in control of their own rehab. The data and digital experiences then allow medical teams to track and support their patients’ progress more successfully.” Today, MAXM boasts sales with medical distributors, as well as selling directly to private surgeries, physiotherapists, and hospitals. Across these markets, the company aims to improve the standardisation of rehabilitation, reducing the dissatisfaction rate in TKR recovery. Thus, through this specifically designed skate which offers a unique tangible product with curved “Skate” for range of motion, as well as the added sensor and accompanying digital application, Rob and his team are transforming rehabilitation for good. MAXM’s success in doing exactly this is reflected in countless testimonials from satisfied customers, including one from Rod, a farmer in the region. Rod explains: “MAXM Skate quickly helped me build my own confidence in completing my own rehab for my new knee. The skate exercises gave me relief and I looked forward to doing them each day. My movement is excellent. I’m recommending it to my friends, and I’ll be making sure I have MAXM Skate for my next replacement early next year.” Along with great results, safety is paramount across this entire operation, and this is why Rob and the team are incredibly proud to have achieved regulatory listings across the major markets for total knee replacement recovery enhancements. Beyond this, Rob explains, “we have a clear advantage in our ability to collect data on the rehabilitation process, which traditionally has no data associated. This is enabling surgeons and physiotherapists to support their patients, getting them recovering more quickly while saving the health system significant funds.” Furthermore, there is great potential for the future around data and machine learning, as MAXM offers range of motion and patient outcome measurements that can be coupled with operative data. MAXM is leading the way in the future of orthopaedic care. On the back of updating the MAXM Skate with a more streamlined design and enhanced efficiency, MAXM has had an incredibly prosperous year so far, something that is set to continue as we move into the final weeks of 2024 and beyond. The team have brought a PhD student, Alicia, into the fold, with this bright and talented individual utilising AI within a rehabilitation data setting so as to set the company’s next steps in motion. A company that is always looking ahead and truly trailblazing, MAXM has struck gold with the MAXM Skate, and with the pioneering Rob Bowden at the helm, this innovation is sure to be the first in a long line. It is for this reason that we are proud to recognise Rob Bowden as the Best Patient Empowerment & Post-Surgical Recovery Innovation CEO 2024. Contact: Rob Bowden Company: MAXM Web Address: https://www. maxm.com.au/
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