APAC Insider- Q4 2025 | 14 Youth empowerment is reshaping the social and economic landscape across ASEAN, where leadership, education, and innovation are increasingly driven by young changemakers. With a growing presence across Southeast Asia, Add Courage is helping to accelerate this momentum through values-led programmes, strategic partnerships, and a deep commitment to community impact. Following its recent recognition in the South East Asia Business Awards 2025, we spoke to Lawrence Lee, Founder and CEO of Add Courage, to learn more about the organisation’s transformative work with youth across the region. Add Courage is a purpose-driven consultancy based in Singapore, dedicated to helping organisations build cultures of psychological safety, resilience, and authentic leadership. With a focus on human-centred transformation, the firm works across industries to support teams, leaders, and entire organisations in navigating change with clarity and confidence. Grounded in evidence-based practices and a deep understanding of workplace dynamics, Add Courage continues to shape the future of organisational wellbeing and leadership development across the region. Rooted in the belief that everyone deserves the opportunity to pursue their dreams, Add Courage’s purpose is to encourage and inspire individuals to realise their full potential. The organisation delivers this mission through four core service pillars. It provides corporate training by partnering with companies, educational institutions, and diverse organisations to design and deliver impactful programmes centred on leadership, purpose, values, courage, and motivation. Its HR consultancy helps organisations craft people strategies that energise teams and drive meaningful growth. In the area of education support, Add Courage champions educational advancement by supporting the establishment of new schools and nurturing existing institutions to expand access to transformative learning. At the heart of Add Courage’s mission is a two-fold purpose: to catalyse youth leadership and accelerate career readiness. This is delivered through its Empowering Youth Leadership Conferences, which equip young people with essential leadership skills grounded in “The Purpose Formula” – a transformative framework developed by Add Courage. Delivered through its book and Power of Purpose workshops, this approach helps youth discover their purpose, harness their strengths, and lead with clarity and impact. In partnership with values-driven enterprises, Add Courage also curates internship opportunities that offer hands-on experience, mentorship, and practical skills for success in today’s global economy. Its Empowering Youth Leadership Conferences adopt a country partnership model, working with trusted local collaborators across Cambodia, Laos, Indonesia, the Philippines, Thailand, and beyond. All programmes are delivered at no cost to youth participants, ensuring equal access for those from underprivileged backgrounds. “We are genuinely passionate about encouraging and inspiring others to achieve their dreams, especially with the youth communities we serve and impact,” shared Lawrence. “We strive to make a positive difference by creating meaningful learning and employment opportunities. Through education and empowerment, we help strengthen communities and uplift lives.” Add Courage’s commitment to genuine care and ethical business practices has helped the organisation build lasting relationships with clients and partners across sectors. Trust and transparency remain central to its approach, underpinning both its internal culture and external engagements. This reputation, coupled with Singapore’s standing as a hub of professionalism, has supported Add Courage’s rapid expansion across ASEAN. With a presence already established in seven cities, the organisation aims to grow its footprint to at least ten by 2026. Youth leadership and education in ASEAN are undergoing a dynamic transformation, driven by economic growth, digital innovation, sustainability, and inclusivity. Young people are increasingly recognised not just as future leaders, but as active changemakers shaping policy and driving regional progress. Across the region, young people are championing purposeful leadership, inclusive education, equitable access to digital tools, and sustainable development through grassroots movements and regional platforms. “Education trends reflect this momentum and Add Courage provides support through our services, especially in empowerment programmes like the Empowered Youth Leadership Conference and Power of Purpose workshop,” Lawrence told us. “This explains the dynamic growth and support that we at Add Courage experience in ASEAN. For example, our Laosbased Empowering Youth Leadership Conferences are jointly organised with the National University of Laos, reflecting its relevance and importance.” Looking ahead, Add Courage is poised for an active and impactful close to the year, with three Empowering Youth Leadership Conferences and two Power of Purpose workshops scheduled across ASEAN. These programmes reflect the organisation’s unwavering commitment to delivering sustainable impact and expanding its reach within youth communities. As all initiatives are offered at no cost to participants, continued support from donors and partners remains essential to sustaining and scaling this work. Through collaboration and shared purpose, Add Courage will continue to uplift lives and strengthen communities across the region. Contact: Lawrence Lee Web Address: www.addcourage.com Best Young Leader Empowerment Platform 2025: Empowered Youth Leadership Conference EYLC Jul25078
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