Singapore Business Awards 2021

23 APAC / Singapore Awards 2021 , Monochromatic Pictures is a Singapore-based creative video production agency, specialising in narratives for film, television, integrated and mixed media and digital platforms. Creating content for the masses since 2005, the firm was one of the first companies in Singapore to pioneer ‘cinematic looks’ and VFX for television. With an in-house team covering all aspects of production - from original content from the writing teams, to large scale filming with the experienced crews, topped off with quality post-delivery, the firm’s core value is to provide effective, creative solutions for clients – something which has contributed to its continued success with many clients returning. Audrey Anthoney is the Executive Producer and Business Manager at Monochromatic Pictures. After graduating in Film, Sound & Video (Ngee Ann Polytechnic, 1999) and RMIT (Melbourne 2002/03) majoring in Television Studies and Mass Communications, Audrey has enjoyed 20 years in Singapore’s media industry which has seen her involved in various roles from casting, assistant directing to producing. Today, Audrey’s role entails supervising all in-house productions, from narrative and factual content (for Ch5, CNA, Suria, okto, AFC), to local and regional short form productions (for Government agencies, Ad agencies and global MNC clients). With knowledge of producing and marketing, Audrey has been key in developing the company’s success and their pursuits into digital content; pushing Monochromatic Pictures’ latest digital docu-series close to a million views on Facebook. “We serve a broad range of clients from educational institutions, corporate organisations, government agencies and creative ad agencies,” says Audrey, speaking of the firm’s core competencies. “We differentiate ourselves by helping the client come up with an effective solution no macer how challenging the situation may be. We strongly believe there is always another way.” The team’s strengths lie in being effective communicators as well as being empathetic towards the needs of the client. When recruiting new talent, Audrey tells us how the company looks out for skillset, mindset, attitude and the ability to communicate well. “We feel these are key skills to have when dealing with challenging projects,” she highlights. “Our team culture is quite relaxed and we have a family-like atmosphere in the office. Everyone is willing to lend a hand and help out in each other’s projects where required.” Best Video & Media Production Agency 2021 Having seen both highs and low over the last 12months, creative agency, Monochromatic Pictures, is back in business and firing on all cylinders once again! We speak to Audrey Anthoney about how the firm survived the pandemic and what the future has in store. Dec20585 Monochromatic Pictures Company: Monochromatic Pictures Contact: Audrey Anthoney Website: www.monochromaticpictures.com A huge challenge for Monochromatic Pictures over the last 12 months was, of course, weathering the Covid-19 storm. This saw the closing of borders which affected many of the company’s plans to produce a television series overseas, for a local TV channel based in Singapore, however, ever resourceful, the team at Monochromatic Pictures is looking at alternative countries, with good Covid-19 management, as replacements. There were, however, a few positives to come out of the Coronavirus outbreak, which Audrey details further. “Covid-19 has allowed us more time to work on pre-production and post for our projects, since shoots were halted last year,” she says. “We are back in business this year, and we are busier than ever to be honest. We think this is because we continued to pursue self-made passion projects during the lock down in Singapore, to keep ourselves busy and our viewers engaged. The whole experience has made our team appreciate our clients and the work that we continue to have.” Regarding the future, Monochromatic Pictures has plans to rebrand and possibly open a regional office, however it is all dependant on the global climate. “In the meantime, we will definitely focus more on Singapore and Asia and bring our company to the best it can be with more exciting content.”