Best Car Rental & Leasing Company 2023 Following much Covid-related disruption over the last few years, the car rental market is finally strengthening once again as the East begins to open up. We take a closer look at leading car rental company, Avis, as the firm celebrates being recognised in the Singapore Business Awards 2023. Owned by Avis Budget Group, Inc (NASDAQ: CAR), Avis is one of the world's best-known car rental brands. Having a long history of innovation within the car rental industry, Avis is one of the world’s top brands for customer loyalty. Founded in 1946 by Warren Avis (who sold his interest in 1954), Avis was the first company to rent cars from airport locations. The company grew rapidly during the 1950s through franchised and corporateowned expansion. In 1963, Avis introduced the award-winning “We try harder®” campaign and the tagline has evolved into a modern-day slogan as being “Driven by better”. In 1973, Avis launched its innovative “Wizard” system, its proprietary reservation technology. Although this is still very much a core part of the business, Avis has expanded its technological standing to offer services such as eRental Receipt, photos of ones rental car and contactless check-out. These products attest to the company’s stance on innovation and relevance. In 1961, Avis established presence in Singapore and has been the oldest and most experienced car hire provider in the country. Today, the company operates throughout Singapore from three key locations, with counters at both Terminal 2 and Terminal 3 at Changi Airport and the downtown. Thus, Avis remains a key provider of car hire services to corporate and leisure travellers looking for a trustworthy car rental partner. Avis Budget Group is an innovative technology-led company and the parent company for multiple car rental brands, with Avis and Budget being the best-known brands. Both Avis and Budget are juxtaposing brands with differentiating brand identities, customers, and marketing. Avis is the company’s premium brand. Its customers are sophisticated, enthusiastic about cars, service-focused, and have high expectations. “They know quality when they see it and are prepared to spend more to get it,” elaborates a spokesperson for the brand. “At Avis, we bring great cars and destinations together, to create better journeys. We strive to deliver premium cars and superior service that is uniquely Avis and achieve this further through services such as our Avis loyalty programme, providing exclusive discounts and rewards for our customers.” Budget clearly is the budget-friendly brand, with customers that are social, savvy, and looking for simple, friendly service. Being more adventurous, these customers look for value for money over everything else. As a premium car rental company in Singapore, the firm prides itself on its exceptional service and commitment to its customers. The company culture is built around the values of Customer-Led, Ownership, Inclusion, Integrity and Innovation; this is what sets it apart from competitors within the rental vehicle industry. “At the heart of our company is a focus on family, where we strive to create a supportive and respectful environment for our employees and customers,” Avis Singapore’s General Manager, Luke Loxton, continues. “Our team is a close-knit group that works together to provide the best possible service, and we value health and wellness for everyone involved. “We believe that every cloud has a silver lining and approach our work with optimism and positivity. We are dedicated to providing our customers with a delightful and stress-free car rental experience, and our team is driven by better to make that happen.” Growth is another key aspect of the company culture at Avis Singapore, and the firm is committed to personal, professional, and profitable growth for both its employees and customers alike. The collaborative team is encouraged to pursue new opportunities for growth and development, and the company offers competitive benefits and rewards to support that growth. Finally, ethics are at the core of Avis Singapore’s company values. The company believes in acting with integrity, trust, and honesty in all of its dealings to ensure that customers can trust that they are getting a fair and transparent rental experience. Other unique selling points that help to distinguish Avis from others include its loyalty programme, Avis Preferred, offering exclusive discounts and other perks. Additionally, it further stands out from competitors with its flexible booking, no deposit policy, and free cancellations. “We understand that traveling can be uncertain and stressful, especially in these times. That is why we want to assure you that we are here to support you every step of the way. We are committed to making your travel experience as smooth and stress-free as possible.” - Luke Loxton. We also aim to support our customers in any way we can during their travels. The team is always available to answer any questions or concerns that may arise, and endeavours to always do its best to accommodate any special requests that customers may have. Staff play a hugely important role in the success of the firm through executing their tasks and responsibilities efficiently to reach the company’s objectives. The station staff are highly trained and live by the company mantra of ‘Driven by Better’. Staff also contribute to the company culture, adapting well to company changes, and work collectively to reach the company goals, with collaboration on tasks and shared communications to inspire and engage all employees. “Qualities we look for when recruiting new talent are knowledgeable in the relevant field, integrity, and ambition,” Luke Loxton says. “Our internal culture celebrates the diversity in our people by spreading awareness of diverse cultures and events, and promoting real stories of our employees. Avis Singapore is inclusive
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