APAC Insider- Singapore Business Awards 2024 Digital Roundabout Pte Ltd can best be described as a global innovation company, one that possesses a keen focus on developing a series of high performance and cost-effective products that leverage the latest in cutting-edge technologies to yield tremendous results for a satisfied, loyal customer base. From the company’s state-of-the-art research and development centre located in the heart of Singapore, the team design and build their award-winning products utilising a combination of modern systems such as AI, as well as their specialist workforce, to offer customers some of the best solutions that the industry today has to offer. Experts in the realm of global technology services, specifically digital, audio, and visual content, the team at Digital Roundabout display their excellence by leveraging the information inherent across cloud-based AI and Edge brand computing devices to provide products and services that are useful, reliable, and cost effective. By designing, implementing, and subsequently operating a series of pioneering video solutions that are designed to capture, process, and then deliver a clients’ video and audio content of any source, format, or size to a destination of their choice, the business is paving the way for video capture technology and its accompanying data to have applications in the real world. Across every product in its range, Digital Roundabout has deployed a dedicated and specialist software team, designed to ensure that customers are empowered to take full advantage of these products and make the most of everything they can offer. Not only have these creations been specifically designed to remedy a customer’s issues, but their uniquity spans the ability to be wholly customised and tailored to specific needs, underpinning the holistic and innovative nature favoured by the business. By working with a host of partners and favouring a collaborative approach, the dedication of the business to garnering measurable results is clear, and this has contributed considerably to it winning this award. As a service provider to broadcasters first and foremost, Digital Roundabout has a history of spotting gaps in the market and setting about providing a reliable fix that will benefit those operating across this sphere. From streamlining satellitebased distribution by channelling a multitude of features through just one box that can store up to 25 hours of content and be updated periodically, through to offering a proprietary watermarking solution to clean feeds, localised revenue generation, and contextual insertion, the company’s prowess in this field knows no bounds. One particularly noteworthy development saw the company work with linear TV stations, providing them with localisation and interactivity capabilities at a reasonable cost and without them having to alter their traditional workflows. Digital Roundabout’s AdDR series was thus created to carry out the three-fold combined functionality of content replacement, local advisement insertion, and contextual insertion in just one box, and through this affordable, payas-you-go business model, TV is now afforded the same opportunities as over-the-top media services (streaming platforms), advertising content that is both region specific and more interactive to better compete for interaction from a demanding audience. In the past ten years, Digital Roundabout has made the switch to content that is entirely digital, while simultaneously taking full advantage of digital content transportation systems such as fibre optics so as to distribute all over the world. With such technology has come an influx of fantastic opportunities, and the workflow journey established by the team is able to identify a customer’s Jan24712 standing in relation to their use of technological systems and update them by introducing new technologies synonymous with the current era, streamlining processes and ensuring that they are not left behind. One element of this where the company has particularly excelled is content processing, whereby its services have helped to modernise content distribution and consumption, particularly through its tape ingesting/ digitising and closed caption generation services. Over the past decade-and-a-half, the way that content has been created, stored, and viewed has changed incredibly rapidly, and it is now a constantly changing process. Not all too long ago, content was stored on video tapes, and many organisations relied on tape library management systems to navigate their expansive libraries. Through Digital Roundabout’s tape ingest to metadata tagging system, the content of these tapes is uploaded into an online platform, before a quality control process is carried out, so as to ensure that everything has transferred over without a hitch. Once uploaded, AI is used to index this content and generate the required level of metadata. Regardless of the digital format desired, this work is carried out to the highest calibre, bolstered further by partnerships with leading content restoration talent. Now that the world’s content is predominantly digitised and accessed from around the globe by an audience speaking a multitude of languages, closed captioning is a necessity in broadening one’s audience and making sure that the highest Computing Device Innovator of the Year 2024 level of engagement is attained. Having partnered with other experts in this field to utilise AI to generate time-coded metadata that operates in real time, Digital Roundabout’s pioneering system can generate these closed captions, learning from its own mistakes so as to continuously improve. After generation, these captions are checked by humans to guarantee that the final product is not only delivered swiftly but is of the highest quality. Despite AI playing a crucial role within Digital Roundabout’s services, there is still very much an emphasis on the human role to distinguish it from others in the space and solidify the consistency of its output. Thus, the company’s defining element is this smart mix of AI and manual services, with these being combined to strike the balance between streamlining processes and making sure they embody the high standards expected by customers. Thanks to this system constantly learning and expanding its capabilities, it is now at a point where customers seeking to have a large volume of content transformed can do so without it ever having to leave their premises. One final area of note regarding Digital Roundabout is its latest creation, D-Kagaz. With the “D” standing for digital and “Kagaz” meaning paper, this creation is essentially a paper diary and non-charging pen with all the advantages of the digital world, with it being as easy to write on as paper and as light as a notepad, all while holding all of the different books needed by its user. Weighing just 435g and possessing a battery that lasts more than a month before
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