APAC Insider- Singapore Business Awards 2024 | 26 Established in 2000, Meta Fusion is an award-winning design agency that is passionate about developing impactful creative solutions for its valued clients. With a combination of creativity and strategic thinking, Meta Fusion continues to cultivate an extensive portfolio of clients from different sectors encompassing property, banking, hospitality and retail. From annual reports and advertisements to corporate branding and commemorative books, Meta Fusion endeavours to create impactful designs that showcase their clients’ brand and key messaging effectively. Recognised in this year’s Singapore Business Awards, Meta Fusion delivers designs with a difference, creating targeted artwork that demonstrates its dedication to quality. CEO Francis Chua says, “Excellence, integrity, honesty, and mutual trust are values that we continue to inculcate in the company. These values guide us in our dealings with clients, colleagues and vendors. We believe each individual deserves to be treated with dignity, whether it be an important client or a courier making deliveries. I am very grateful that so many talented and dedicated people have invested their efforts and energies into building up the Meta Fusion brand.” In Singapore, creative agencies are highly competitive, making the hiring and retention of skilled staff essential. Meta Fusion strives to maintain a balance of experience and youth - nurturing dynamic young talent who contribute fresh ideas while engaging innovative older staff who offer value with their accrued knowledge and experience. With the dynamic collaboration of designers trained in the United States, Canada, Indonesia, Philippines, Malaysia and Singapore, Meta Fusion provides a melting pot for creative talent where “iron sharpens iron”. This blend of backgrounds creates a rich corporate culture that is fuelled by diverse perspectives and propelled by a shared vision. Beyond print, Meta Fusion grew its interactive arm to cater to the growing requirements of clients in the area of digital media such as the creation of websites, microsites, motion graphics and other online services. Recently, one of their websites created for a prominent client garnered two top awards globally – Best Interactive Report (Asia-Paci ic) as well as Best of Singapore at the prestigious ARC Awards International based in New York. Meta Fusion has consistently been awarded Best of Singapore for consecutive years as well as a Best of International prize for design excellence in print and digital media. To date, Meta Fusion has garnered an impressive 300 Creative Awards from a number of International Design Competitions. Robert Meyer, Founder and former CEO at Halcyon Agri Corporation Ltd., shares, “Meta Fusion has impressed us from the very start, with their exceptionally polite and courteous way of dealing with us as a client and delivery of great work on time and at budget. Congratulations to Francis Chua and his team for developing a strong brand, and for remaining true to their core values as Meta Fusion grows from strength to strength.” “We really enjoy collaborating with a team that radiates positive energy! Meta Fusion’s work has repeatedly won Best Annual Report at the Singapore Corporate Awards. We are happy to have found a likeminded creative agency that breathes excellence in every way – design, layout and copy are top-notch. We ask a lot from them and they deliver much more!”, says Ignacio Carmelo Sison, CCO & CSO at Del Monte Paci ic Ltd. With the volatility of the global economy, remaining agile has been the key to the agency’s evolution as Meta Fusion strives to meet the demands of an everchanging industry. Francis says, “Businesses have to be alert and agile in this age of relentless, rapid and uncertain change. The ability to adapt is critical to any company, big or small.” Looking to the future, Meta Fusion will continue to provide clients with an array of meaningful design offerings to meet their respective industry’s evolving needs. With its fusion of creative expression and strategic vision, the agency is well-positioned to provide outstanding design services that seek to create greater value for its clients. For its world-class creative solutions, we have bestowed on Meta Fusion this year’s award for Most Innovative Interactive Design Firm. Most Innovative Interactive Design Firm 2024 Feb24225
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