APAC Insider- Singapore Business Awards 2025 | 11 AIS-Feb25005 The world is shifting. As more and more consumers are gaining increased awareness of the impact their choices have on our environment, there is a rising demand for sustainable options, from architecture to agriculture to apparel. This demand is reshaping the global market for the better as companies look for new and innovative ways to uphold their environmental and societal responsibilities. Today, we take a look at Ultifresh, one Singapore-based company pioneering the revolution of affordable sustainability in the fashion industry. Co-Founder Frank Yap tells us more, below. Ultifresh was founded in 2018, to directly address an emerging pain point plaguing the fashion industry. Co-Founder Frank Yap had observed the environmental impact of the industry, through water usage, emissions, and wastage, and recognised the growing need for high quality, environmentally friendly apparel designed to combat climate change and reduce resource consumption. After a two year period of meticulous research and development, Frank partnered with Gerald Eng to launch the pioneering Ultifresh. Today, Ultifresh is a leading brand in sustainable fashion, distributing more than 10,000 items daily. The company predominantly operates as a B2B business, servicing corporate customers who seek sustainable uniform alternatives, alongside over 3,000 dealers and resellers across Singapore and Malaysia. Each unique item combines cutting-edge technologies and high quality materials with a low profit margin to ensure that sustainability continually takes precedence, even above financial gain. At its core, Ultifresh is a company on a mission to provide sustainable apparel at affordable prices. This commitment to affordable sustainability has enabled Ultifresh to champion the industry, selling an annual average of 3.5 million t-shirts to conscious consumers from around the globe. To thrive in fashion industry’s competitive landscape, emerging businesses must stand out from the crowd and offer something truly unique to consumers. Ultifresh utilises advanced technology to produce apparel with unparalleled benefits for both consumers and the environment. Its apparel, made with increased durability fabric for long-lasting quality, is scientifically proven to be anti-bacterial and anti-odour, with more than 99.97% of bacteria killed within seconds of contact, saving water and CO² with each time it is worn. “Our anti-bacterial and anti-odour technology has been tested and certified by some of the world’s leading labs, Intertek and SGS, providing our customers ease of mind and the confidence to rewear their Ultifresh apparel,” Frank tells us. “We offer sustainable apparel at very affordable prices that are well below the rest of the market when it comes to sustainable clothing. We also offer customisation for corporations looking for sustainable uniforms at competitive prices, as we strongly believe that sustainability is something every person should have easy access to.” This belief is not just upheld by Ultifresh, but also its entire team. The staff are personally invested in environmental responsibility and share the belief that sustainability should be affordable around the world. Upholding the same values as their company, each member of the team is personally dedicated to ensuring the sustained success of its outreach and sales. Ultifresh is equally invested in its team and strongly believes in learning from the personal experiences of its team, as they all come from different walks of life. Learning the unique experiences of each staff member further enables Ultifresh to create and tailor products that fit into more lifestyles and benefit consumers globally. This has been an advantageous approach for Ultifresh so far, and the company is well-prepared to continue championing sustainability around the world this upcoming year. Based in Singapore and Malaysia, it has been difficult to penetrate into markets beyond Asia, but Ultifresh has recently seen successful expansions into Indonesia, Thailand, and Nigeria, countries with warmer climates and larger markets that can appreciate affordable options for sustainable clothing. Beyond expansion, Ultifresh will be focused on providing education around the world. While sustainability is a long-term trend that will continue to grow over the years, there is also an educational aspect that Ultifresh strives to incorporate and share with its consumers, including addressing the long-held mindset of washing our clothing after just one wear. “More and more people want to understand what sustainability truly is about,” Frank tells us. “It has gone beyond just companies wanting to meet their ESG goals, as it has now become a lifestyle trend that people would like to embody. Sustainability is a longterm lifestyle that everyone is able to incorporate into their lives, whether it is at work or at home. “We are also working on some exciting plans behind the scenes that we are hoping to reveal in Q2 this year. It’s a super exciting launch; follow us on Instagram and stay tuned for our announcement soon!” Company: Ultifresh Activewear Pte Ltd Web Address: www.ultifresh.net Leading Sustainable Fashion Brand 2025
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